Kia's global EV business strategy revealed

As part of the first expansion stage of its future EV product line-up, Kia will launch up to seven new dedicated EV models (designed to be EVs from the start) by 2027. The first of these EVs, code-named 'CV', will be revealed in 2021 as the brand's first dedicated EV.

As part of the first stage, Kia Motors plans on launching seven new dedicated EVs by 2027, the first of which is set to arrive as early as next year.

In January 2020, Kia Motors had revealed its audacious ‘Plan S’ business strategy that highlighted the Korean marque's mid- to long-term aim to transition its future businesses to focus on EVs and mobility solutions. Now, Mr Ho Sung Song (President & CEO – Kia Motors) has released some insights into the brand's global EV business strategy.

As part of the first expansion stage of its future EV product line-up, Kia will launch up to seven new dedicated EV models (designed to be EVs from the start) by 2027. These products will be launched across several vehicle segments (as shown in the teaser image). The first of these EVs, code-named 'CV', will be revealed in 2021 as the brand's first dedicated EV.

This ambition is in line with Kia's 'Plan S', that aims to create an 11-vehicle EV line-up by the end of 2025 (including current EV models). This will help the Korean marque's EVs to account for at least 20% of the brand’s total vehicle sales in advanced markets, including Korea, North America and Europe. From a long-term perspective, and if the product launches continue as per the original timeline, Kia wants its EVs to account for 25 per cent of its global vehicle sales by 2029.

With these projections, Kia is quite confident that it can become a leader in the global EV space by the end of the decade.

Interview with Manohar Bhat, Head – Sales & Marketing, Kia Motors India