The Italian marque aims to electrify the three models – the Huracan, Urus, and Aventador – by the end of 2024. Stephan Winkelmann, CEO of Lamborghini, also revealed that the first all-electric model will be introduced by 2030.
Lamborghini took the wraps off its first-ever hybrid supercar – the Sian – at the Frankfurt Motor Show in 2019 and subsequently followed it up with a roadster iteration in July last year. Aside from the introduction of these two super exclusive models, the raging bull brand tasted tremendous success last year. Despite the pandemic hitting the world hard, 2020 was the best year for Lamborghini in terms of operating margins. And now, Lamborghini has revealed its future product plans, and as you’d expect, it is electrified. Lamborghini has christened its future roadmap ‘Direzione Cor Tauri’. According to its future plan, the brand will invest more than 1.5 billion euros over four years.
In a virtual press conference today, Stephan Winkelmann, CEO of Lamborghini, announced that the brand is all set for an electrified future. To get things in motion, the first plug-in hybrid series production offering will be introduced in 2023, and subsequently, the entire line-up will make a switch by 2024. This transformation also means that Lamborghini’s last exclusively internal combustion-powered car will be made before the end of 2024.
Although there is no official confirmation as yet, Lamborghini engineers could rework the Porsche Cayenne Turbo S E-Hybrid’s V8 powertrain and use it in the Urus. And, the updated Aventador is likely to continue with a V12 heart with hybrid assistance as well.
This move comes in light of the future emission norms, which are sure to get stricter. Lamborghini’s aim to reduce CO2 emissions by half by 2025. Speaking about it, Winkelmann said, 'When it comes to electrification, at Lamborghini we've always said that we don’t want to be the first. We have to be the best. Our customers expect supersport cars that are better than the predecessor. This is an ambitious challenge in itself, which we have always successfully taken on. This new situation is a balancing act between building the best super sports car on the market while also having to comply with the strictest CO2 emission legislation.'
The biggest news, however, is that the first-ever all-electric Lamborghini will be launched before the end of the decade. With the future of the automobile headed towards electrification, this move was expected from the brand but that doesn’t quite cushion the blow. Thankfully, Lamborghini has something in store for its customers for the next few years. Speaking about Lamborgini’s ICE engine line-up, Winkelmann said, 'The heart of the Raging Bull will always remain intact. Today the Urus forms a rock-solid base of our product pyramid. With its success as a backbone, we can invest in our super sports cars and our naturally aspirated engines, as our super sports cars, in general, remain the absolute benchmark in the industry. Looking into the future, they can be considered last of their kind. But, don’t worry, we still have one or the other surprise planned for you.'
As we wait for the electrified models to come in, Lambo will introduce some special edition variants of all three models in the next three years.