Global sales for Lamborghini averaged 23 cars a day in 2021.
Lamborghini has been steadily improving its sales in the last few years, thanks to the popularity of the mighty Urus SUV. In 2021, though, Lamborghini has seen a growth of 13% in terms of sales over its sales in 2020, resulting in 8,405 deliveries. what's more, each of the regions Lamborghini operates in has seen double-digit growth – Americas (14%), Asia Pacific (14%), and EMEA (12%).
It’s no surprise that the biggest contributor to its increasing sales is the Urus – the Super SUV accounted for over 5,000 units out of the 8,405. Next in line is the Huracan, of which 2,586 units (across variants) were delivered. And finally, there is the Aventador, with 798 units (across variants). Lamborghini India also recorded its highest sales ever in 2021, with a total of 300 units. In fact, sales have been so good globally that almost the entire production run for 2022 has already been called for.
Of course, not one to rest on its laurels, Lamborghini is set to introduce four new products over the next 12 months. These will probably include the much-awaited V12-equipped replacement of the Aventador, the rumoured Urus Evo, perhaps the successor to the Huracan and maybe even a special limited-run model.
The electrification of Lamborghini’s range is set to start from 2023 when the company will introduce its first-ever series production hybrid, and then the entire range will be electrified by 2024. After 2025, we will also see a fully-electric raging bull added to the stable.