Lexus Surf LX Concept SUV Merges Coastal Vibes with Premium Surf-Ready Features

Lexus showcased a unique concept at the World Surf League event in Hawaii, offering surf enthusiasts a sneak peek at the future of beach-ready vehicles. Built on the brand’s flagship LX SUV, this concept is packed with everything a dedicated surfer could ever want. Starting with the looks, the coastal-inspired matte blue finish, paired with a white roof, captures a fresh, beachy vibe, while black accents, a custom exo-cage, and an illuminated rear ladder add both flair and function. Custom 20-inch wheels and 33-inch all-terrain tyres round out the design, making this concept ready for any adventure. Keep reading for more details.

Lexus LX Surf Concept: What’s More?

The concept's interior keeps the premium vibe of the standard model but takes it a step further by transforming the cargo space into the ultimate surfer's setup, with a slide-out floor, storage drawers, and a surfboard rack to keep gear organised and ready for action. It also includes a waxing table, a turf-changing mat, and a cooler.

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Notably, the concept celebrates the strengthened multi-year partnership between Lexus and the World Surf League (WSL). As part of the collaboration, the automaker will serve as the title sponsor for a variety of major events this year, such as the WSL Awards, Pipe Pro, Trestle Pro, US Open of Surfing, and the WSL Finals.

Lexus LX Surf Concept: Under The Hood

Lexus hasn’t mentioned any changes to the engine, which means the concept keeps the same 3.4-liter V6 petrol engine, pushing out 403.4bhp and 649Nm.

Lexus Highlights at Auto Expo

Lexus revealed two exciting new concept vehicles at the Auto Expo last month: the LF-ZC, a sleek all-electric sedan, and the ROV (Recreational Off-highway Vehicle) concept. The LF-ZC is the automaker’s all-electric sedan concept, designed with a strong emphasis on aerodynamics. It has bold, sharp lines, a smooth roofline, and unique connected LED taillamps. The model measures 4,750mm in length, 1,880mm in width, 1,390mm in height, and has a 2,890mm wheelbase. It is built to deliver exceptional performance while maintaining impressive efficiency.

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The Lexus ROV Concept is a hydrogen-powered off-road vehicle, engineered to deliver thrilling performance while keeping environmental impact to a minimum. With a compact design measuring 3,120mm in length, 1,725mm in width, and 1,800mm in height, the ROV is crafted for those seeking adventure without compromising on sustainability.