Mahindra sets up 'World of SUVs' dealerships across India

Mahindra & Mahindra (M&M) becomes the latest carmaker to dive into the digital sales experience initiative with its new car dealership format.   

With new & upcoming brands like Kia and MG planning to incorporate a barrage of digital trends into their sales & retail experience, it's time for the homegrown carmakers to pull up their socks and embrace the changing world of automotive retail experience in the country. Thus, keeping this in mind, Mahindra & Mahindra (M&M) becomes the latest manufacturer to announce its new dealership model: World of SUVs.

Sharing his thoughts at the World of SUVs inauguration, Veejay Ram Nakra, Chief of Sales & Customer Care (Automotive Division) at M&M said, 'The Mahindra World of SUVs is a differentiated customer experience, a synthesis of next-level technology with a physical environment that showcases the brand promise of "Live Young Live Free". In fact, it is built on the foundation of providing convenience, transparency and personalisation.'

The key highlights of the new dealership format include dedicated display areas for the brand's premium models, like the Alturas G4. Further, the dealership will follow a 'display mirroring' strategy, which means the information shown on the smaller tablets next to the vehicles will be mirrored onto larger, 86-inch screens. Apart from being WiFi-enabled, the dealerships will also feature reworked, more luxurious customer lounges and special 'ReFuel' zones as well.

For a more customer-centric experience, all prospects walking into the new dealerships will be attended by dedicated relationship managers. What's more, Mahindra will also introduce a personal voice assistant in the demo/test drive vehicles. While the main aim is to bring 'virtual reality' into the retail experience, Mahindra will also give a fresh push to its merchandise & accessories department via 'Mahindra Style' dress-yourself counters.

Within a span of just 6 months, Mahindra claims it has already set up 300 examples of 'World of SUVs' dealerships across the country.

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