The price hike will come into effect due to the implementation of the upcoming safety norms from July 1, 2019.
Mahindra & Mahindra (M&M) has emerged as one of the first carmakers in India to announce a price hike as a result of the upcoming safety norms which will kick in from July 1, 2019. The increase, applicable uniformly to all models across Mahindra's passenger vehicle range, will be of ₹ 36,000.
The safety norms in question here (AIS 145, to be specific), require the fitment of numerous upgraded safety features like a driver-side airbag, seatbelt reminder for both front passengers, rear parking sensors & a speed warning alert system. The older models like Scorpio, Bolero, TUV300 and KUV100 NXT are expected to gain substantially, as newer models like the XUV500 and the Marazzo already have some of the above-listed features on offer.
Sharing his thoughts on the hike, Rajan Wadhera, President (Automotive Sector) at M&M said, 'At Mahindra, safety has been at the core of our product development process and we welcome the regulatory requirements relating to safety upgrades. We value every road user’s life and have been effectively contributing to the evolving safety ecosystem. However, the safety regulatory requirement has led to some cost increases. Consequently, we are taking a price hike across our passenger vehicles, effective July 1, 2019.'
Recently, another division under the M&M Group (Mahindra Logistics) undertook an initiative to increase road safety in the country. Under the Pradhan Mantri Kaushal Vikas Yojana (PMKVY), Mahindra Logistics announced a training program for 10,000 commercial drivers in road safety and security throughout the country.
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