Mahindra to reshuffle its XUV range

By Ravi Ved | on April 13, 2021

In addition to the introduction of the all-new XUV700 moniker, Mahindra has also trademarked a few other names with the XUV prefix, hinting at a complete reshuffle of its SUV line-up.

Just earlier this week, Mahindra announced the launch of the all-new XUV700 in the third quarter of 2021. For the uninitiated, the XUV700 is essentially the production-spec iteration of the W601 SUV – a prototype that we always believed could be a successor to the current XUV500. But now it seems that the brand is looking at an out-and-out reshuffle of their SUV range, and the W601 is the start of many big things to come from Mahindra. 

Mahindra has trademarked a bunch of names with the XUV prefix earlier this month. While such trademarks are the norm for most automobile manufacturers, it does give us some room to speculate what to expect from the Nashik-based brand in the future. Through its social media channels, Mahindra has already revealed that the XUV500 will temporarily be discontinued after the launch of the XUV700. This leads us to believe that the latter will be positioned as a 7-seater SUV, which will rival the likes of the Tata Safari, MG Hector Plus, and the upcoming Hyundai Alcazar. But then, what of the XUV500? Mahindra has already invested in updating the XUV500 to meet the new emissions and safety norms, and with that in mind, it is only justified to keep the moniker running. They may reintroduce the new XUV500, based on the W601 underpinnings, to rival the Hyundai Creta, Kia Seltos, and the likes. While brands like Hyundai and Tata have brought in their 5-seater SUVs (the Harrier and Creta) before their 7-seater iterations (the Safari and Alcazar), Mahindra seems to be taking a top-down approach. 

Mahindra Xuv400 Trademarked In India M

Meanwhile, updated versions of the KUV100 and the Alturas G4 may also be rebranded and included in the XUV line-up. The KUV100 never really garnered the kind of sentiment that Mahindra was hoping for. Trademarking the XUV100 to some degree could be an insinuation that the updated KUV100 could be rebadged with the intention to piggyback on the XUV’s popularity. Similarly, the Alturas G4 may possibly be brought in as the XUV900, especially with its status as the flagship offering from the brand.

And that leaves us with the XUV400. As of now, there have been no official confirmations or hints from Mahindra, but if their nomenclature is anything to go by, it could be a 7-seater iteration of a sub-4 metre SUV. Mahindra has had the TUV300 and the TUV300 Plus on sale previously, but neither of those cars was updated to meet the BS6 emission norms. That being said, spy shots of the BS6 TUV300 have been making the rounds on the internet for a while now. Amidst all of this reshuffling, Mahindra is likely to continue the Scorpio moniker, given its popularity. Keeping in mind all of these aspects, it is safe to expect a lot of action from the Mahindra camp in the near future. 

Also Read:

Mahindra XUV700 (W601) launch confirmed for Q3 of 2021

Mahindra XUV500 will be temporarily discontinued after the launch of XUV700

Tags: Mahindra Mahindra XUV500

Write your Comment

Please tell us your city. This allows us to provide relevant content for you.