Mercedes-Benz announces launch of EQ brand in India

By Ravi Ved | on January 14, 2020

Taking another step towards sustainable luxury, Mercedes-Benz has announced the launch of its electric EQ range in India. The first product – the EQC SUV – will make its way to India in April 2020.

Over the last 5 years, Mercedes-Benz has been exceedingly aggressive with its product strategy for India. The transformation commenced when they brought in 15 new products to India as part of their 15 in 15’ strategy, and since then, it has been a ceaseless journey forward. Today, the Stuttgart-based carmaker has taken the luxury car game up a notch with the launch of its electric vehicle brand in India, the EQ. Mercedes-Benz also confirmed that the first product under this brand will be the EQC and it will be launched here in April 2020.

Mercedes-Benz EQC

Mercedes-Benz EQC

Speaking about the launch of the brand, Martin Schwenk, MD & CEO of Mercedes-Benz India said, 'The "EQ" brand is a key pillar of our "Sustainable Luxury" objective and is the first dedicated luxury electric brand in India. We felt the time was right to introduce the EQ brand in India and our first product for India will be the EQC SUV. We are confident that EQ will lay a strong foundation for our electric ambition in India, which will see further expansion of our green cars portfolio and also for our future.'

Mercedes Benz EQC Edition 1886 Front

Mercedes-Benz EQC Edition 1886

At the press conference, Mercedes-Benz also showcased the EQC Edition 1886 (lead image), which is effectively a Special Edition of the standard model. The Edition 1886 sets itself apart with some exterior updates like a revised grille, different set of alloys, and of course the multiple '1886' badges. Interior too is exclusive with similar badging on the dashboard and seat-back. Speaking of which, the seats have been redesigned too. 

Mercedes Benz EQC Edition 1886 Interior

The EQC Edition 1886 shares its motor with the standard EQC that'll make its way to India in April. Power comes from a pair of electric motors – one on each axle – that deliver a total output of 402bhp and max torque of 760Nm. With such power on tap, the EQC can dismiss the 100km/h mark in just 5.1 seconds. Mercedes claims that the EQC can go over 440km in a single full charge.

Mercedes Benz EQC Edition 1886 Rear

Mercedes-Benz India is focusing a lot of its energies on ‘sustainable luxury’. The company claims that by the end of this financial year, 45 per cent of the company’s energy requirement will come from renewable sources. To meet the target, the company has already established more than 4,000 solar panels. 

Coming back to the EQC, it will compete against the Audi E-tron, which too will make its way to India in the next few months. In fact, Jaguar is also evaluating its EV – the I-Pace – for the Indian market.

You can learn more about Mercedes' EQ brand here.

Read more:

2020 Mercedes-Benz GLE launch on January 28th, more model launches announced

Tags: Mercedes-Benz Mercedes-Benz EQ

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