With waiting periods for new Porsche cars going up to two years, it made sense for Porsche India to formally enter the pre-owned car business to attract new customers more effectively.
Porsche India seems to have found an ingenious way to get around the global supply chain and semiconductor shortage issues. The solution comes from Porsche Approved, the German marque's pre-owned car business, which has been launched across all Porsche Centres in the country. Now, potential customers can get a taste of Stuttgart's famed sports cars and SUVs at an attractive price point without having to wait for ages to get their hands on an all-new unit.
During the launch event held at Porsche Centre Kochi, Manolito Vujicic (Brand Director, Porsche India) said, 'Porsche Approved aims to ensure that more Porsches will remain active on Indian roads for many years to come. Our Porsche Approved programme offers a high level of quality by passing a 111-point check on every pre-owned Porsche. It means that every vehicle meets the standard of its original condition and thus enhances the value of any model carrying the "Approved" seal. With this seal, we certify that only genuine Porsche parts have been used and installed by qualified Porsche technicians.'
As for the key benefits, the program is available pan-India and offers a comprehensive warranty on all pre-owned cars, which go through a rigorous 111-point inspection, for a minimum of 12 months (even if the new car warranty is expired), including access to the Porsche Assistance 24-hour roadside service. The 12-month warranty includes repairs to all vehicle components (including labour charges), except consumables and wear and tear parts such as wiper blades, tyres, fluids, and brake pads. While the term depends on the age of the vehicle, it covers any Porsche that has not completed 2,00,000kms and is up to six years old.
Plus, customers looking for a Porsche Approved model need not visit the dealership. They can simply head to the Porsche India website and browse the available inventory under the 'Porsche Finder' section. Once the model is selected, they can then express their interest in it online, post which the Porsche team will get in touch with the customer.
The launch event also witnessed the symbolic delivery of the first Porsche Approved vehicle in India, a 991-generation 911 GT3 with around 34,700km on the clock. Manolito Vujicic presented the keys to its new owner, Ajai Joseph. Interestingly, the rear-wheel-drive PDK-equipped 911 GT3's original colour was Jet Black Metallic, but it was changed to Lizard Green at the customer's request.