Skoda Auto India announces 'EasyBuy' buyback program for the Superb
While the Indian car buyer is already familiar with the concept of a buyback scheme, the interesting development here has been that now Skoda Auto India Pvt Ltd (SAIPL) has forayed into this space and announced its 'EasyBuy' program, exclusively for the Superb sedan range.
By Divyank K. Bansal
To make the Superb more easy to own, Skoda has launched an 'EasyBuy' buyback scheme for the sedan for a more flexible ownership experience.
While the Indian car buyer is already familiar with the concept of a buyback scheme, the interesting development here has been that now Skoda Auto India Pvt Ltd (SAIPL) has forayed into this space and announced its 'EasyBuy' program, exclusively for the Superb sedan range. This scheme aims to make the Superb more accessible to a larger section of car buyers in India, through its lucrative buyback offer and lower EMI costs. Skoda also claims that the EMI costs under this scheme are much lower for the Superb as compared to any other standard credit scheme, reaching values which are applicable for cars belonging to a lower segment.
Rolled out exclusively through Skoda Financial Services, the 'EasyBuy' scheme offers an assured introductory buyback value of 57 per cent for a new Skoda Superb at the end of a three-year contract term at up to 100 per cent finance rate. At the end of the term, the customer can either choose to return the vehicle to the dealer with no further liability (subject to the car meeting the requisite wear & tear guidelines, most importantly the kilometre allowance) or, the customer can retain the ownership of the car by paying off the outstanding amount. Consequently, the customer can choose to refinance his/her Superb for another contractual term under the same program. If interested in another model, the customer is free to use the assured buyback value as equity to purchase any new Skoda vehicle.
Commenting on the 'EasyBuy' program, Mr Zac Hollis, Director (Sales, Service, & Marketing) at SAIPL said, 'Skoda has built its brand on clever offerings and a strong value proposition. In addition to offering a premium product, the "EasyBuy" program is a unique initiative that further emphasises the brand's effort to understand customer needs while providing them with a hassle-free ownership experience.’
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