Audi Cars to Get Costlier in India by Up to 2% From May 15

Audi has revealed that it will increase the prices of its cars in India by up to 2% from May 15, 2025, due to rising input costs and exchange rates. The price hike will apply across the German brand’s entire portfolio in India, including Q3 Sportback, A4, Q8, and the e-tron GT. For the initiated, Audi India will increase prices for the second time this year. A previous hike in January saw prices rise by up to Rs 1.95 lakh for some models in the lineup. While the company hasn't specified how much prices will go up this time, the increase is a strategic response to both market challenges and a surge in demand for high-end vehicles.

Speaking on the upcoming price hike, Mr. Balbir Singh Dhillon, Head of Audi India, said, ‘We are implementing a price adjustment of up to 2% due to an increase in the exchange rate and input cost.'

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He also added, 'This correction is essential for Audi India and our dealer partners to ensure sustainable growth. We remain committed to minimising the impact of the price hike on our valued customers.’

Other Highlights

Audi sold 1,223 units in the first quarter of 2025 in India, which was a growth of 17% over the 1,046 units sold during the same period in 2024. It attributed the rise to improved supply chain efficiency and consistent demand for flagship models like the Q7 and Q8. Having crossed the milestone of selling 1 lakh vehicles in India last year, the brand aims to expand its presence in the competitive luxury car space. Although supply chain issues impacted its performance in 2024, Audi is optimistic about its growth trajectory in 2025.

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The company’s pre-owned vehicle business, Audi Approved: plus, saw a 23% year-on-year rise in Q1 2025. With 26 outlets across major cities, this segment continues to be a key pillar in Audi’s strategy to meet the rising demand for certified used luxury vehicles.