Audi Delivers Over 19 Lakh Units, Including 1.78 Lakh Electric Vehicles, Globally in CY2023

With sales of 19 lakh vehicles worldwide, up 17.4 per cent YoY, including 1.78 lakh electric vehicles, up 51 per cent YoY, German luxury automaker Audi concluded last year on a high note. Over the nine months that ended on December 31, 2023, the company reported an exceptional YoY growth of 93 per cent. With a clear focus on electric mobility, the brand is well-positioned for a transformative year in 2024 thanks to its strong sales performance. It's interesting to note that sales for the luxury car major saw a boost in all markets. On top of that, the world premiere of the Audi Q6 e-tron, which is scheduled for the end of the first quarter of 2024, is anticipated by the firm to be the next significant move.

Also Read: Audi India Posts 89% Sales Growth at 7,931 Units In 2023

Audi Sales Figures

The company saw strong growth in its main markets of Europe, the United States, and China. Hildegard Wortmann, Member of the Board of Management for Sales and Marketing, Audi remarked, "We were able to increase deliveries in 2023 by more than 17 percent. This was made possible thanks to the efforts of our international team and our dealership partners worldwide – thank you for your impressive performance! We saw strong growth, particularly in our core markets of Europe, the USA, and China, while continuing to pick up speed in electrification. We are putting our strategy on the roads and enabling more and more customers to experience it for themselves.”

According to Audi, it was able to better fulfill the growing demand for models across its lineup last year due to an improving supply situation. In addition to the brand's electric models, the Audi Q5 (3.32 lakh units), the Audi A6 (2.67 lakh units), and the Audi A4 (2.37 lakh units) were quite popular. About 48,000 high-performance Audi Sport vehicles were dispatched, a 5 per cent increase from the year before. 

The car major delivered over 1.90 lakh cars (19 per cent) in all other global markets in 2023. Strong growth was observed in these markets in Argentina (109 per cent), India (90 per cent), Mexico (32 per cent), and Australia (29 per cent).

Here's What Audi Says

Gernot Dollner, CEO, Audi stated, “Audi is a strong brand with a clear focus on an electric future. The high demand for our models serves as a robust starting point for the new year. At the same time, we recognize that 2024 will be a challenging year due to increased competition and global economic uncertainties. This makes it all the more important to follow a clear plan that addresses these challenges and focuses on the profitability of our vehicles. In 2024 and 2025, we will also strengthen and rejuvenate our portfolio with numerous new models. The focus will be on our groundbreaking electric cars. We are also giving the brand a robust positioning for the coming years with an entirely new generation of combustion engine models and plug-in hybrids.”

Also Read: 2024 Audi Q8 e-tron Edition Dakar Breaks Cover Globally, Will be Limited to 99 Units

Audi India Sales

In 2023, Audi India recorded an 89 per cent increase in retail sales, selling 7,931 vehicles. Audi's sales in the domestic market have reached their highest point since 2015. A strong combination of new vehicle launches, a varied portfolio, and customer offerings drove this success. Just the fourth quarter of 2023 saw a 94 per cent increase in sales, totalling 2,401 retail units. The Q3 Sportback, Q8 e-tron, and Q8 Sportback e-tron, three new products that were introduced last year, coupled with the ongoing demand for the A4, A6, and Q5 models, are responsible for the impressive figures.

Audi Approved: Plus, the pre-owned car business, increased by 62 per cent in 2023. It currently has 25 stores across India and plans to expand even further this year. The SUV range also expanded by 174 per cent. Performance and lifestyle vehicles, including the e-tron series, had a 40 per cent increase.