Audi India Posts 3,197 Sales Till September 2025, Pre-Owned Division Up 5 Per Cent

Audi India reported sales of 3,197 cars between January and September 2025, indicating steady movement in the luxury car market despite a changing economic environment. The company has maintained its network expansion and product rollout plans, even as it faces tougher competition and evolving buyer preferences. Audi’s mix of new car launches and activity in the pre-owned segment has helped keep overall momentum stable. Data shared by the company shows retail sales declining by 18 per cent compared to the corresponding period last year. The slowdown mirrors a broader trend across the premium market, where supply chain issues and cautious spending have affected sales volumes.

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Rising costs of ownership and longer replacement cycles are also believed to have influenced demand. Despite this, Audi remains one of the leading luxury car makers in India by volume, supported by a wide model range and finance options aimed at keeping premium vehicles more accessible.

In contrast, the brand’s pre-owned division, Audi Approved: plus, saw a 5 per cent rise in sales during the same period. The growth reflects the increasing acceptance of certified used luxury cars among urban customers. Dealerships report that more buyers are entering the premium segment through the pre-owned route, drawn by lower entry prices and factory-backed warranties. The pre-owned market, once a small part of the business, has become a important volume driver for several luxury brands, including Audi.

Warranty-backed cars and transparent quality checks have made the pre-owned buying process more reliable. With the festive season approaching, Audi plans to launch new models and special editions to revive showroom footfall. It is also preparing for a stronger push into electric vehicles over the next year.

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The brand’s near-term goal appears to be maintaining momentum through the combined strength of its new and pre-owned businesses as India’s luxury car market continues to adapt to new demand patterns.