The sales of Audi, the German luxury automobile manufacturer, increased by 97 per cent from January to June 2023 to 3,474 units. The brand sold 1,765 cars during the same time the previous year. The company has ascribed the high demand to the expansion of the luxury automobile market, changing demographics, as well as positive economic conditions. “Our performance in the first half of the year, despite supply challenges and rising input costs has laid the foundation for a successful second half of the year. Our volume models Audi Q3, Audi Q3 Sportback, Audi Q5, Audi A4, and Audi A6 are seeing strong demand. Our top-of-the-line cars Audi Q7, Audi Q8, Audi A8 L, Audi S5 Sportback, Audi RS5 Sportback, Audi RS Q8, and Audi RS e-tron GT are also growing in healthy numbers. Our electric range will soon witness a new model, the Audi Q8 e-tron and we are confident of continued success in this segment,” said Balbir Singh Dhillon, Head of Audi India.
Audi Q1 2023 Sales
In the first quarter of 2023, Audi India registered an increase of 126% in its sales. From 862 cars sold in Q1 of the last year, the luxury auto giant dispatched 1950 units in Q1 2023. Notably, according to the automaker, the Q1 2023 sales' were the highest since Q1 2018. Currently, available cars from the four rings brand include the Audi A4, Q7, Q8, S5 Sportback, RS5 Sportback, A6, A8 L, Q3, Q3 Sportback, Q5, RS Q8, e-tron 50, e-tron 55, e-tron Sportback 55, Audi e-tron GT, and RS e-tron GT. A sum of 1,170 vehicles, or 60% of the total 1,950 units sold in Q1 2023, were reportedly the SUVs: the Q7, the Q8, the Q3, the Q3 Sportback, the Q5, the RS Q8, the e-tron 50, the e-tron 55, and the e-tron Sportback 55. Aside from this, the Q1 of this year witnessed massive sales for the Audi Q7, Q8, and A8 L models. Buyer demand for the automaker's all-electric car lineup, which includes the Audi RS e-tron GT and Audi e-tron GT, was powerful during that period.
Audi Q8 e-tron
The new Audi A8 is expected to be equipped with the most potent drivetrains and cutting-edge technologies currently offered by the German automaker. It will be built on the biggest version of the Porsche/Audi-developed PPE platform, which will debut this year under the new Q6 E-Tron. The Grandsphere concept featured a stated 750km range and was powered by a huge 120kWh lithium-ion battery, which is anticipated to go into production. When the vehicle is properly homologated and given licence plates, the figure is anticipated to drop slightly, but it should still have one of the greatest ranges of any EV currently on the market.
The German automaker's previous-gen e-tron electric SUV will be replaced by the Q8 e-tron. What's more exciting is that it might possibly be the most potent Audi model when it debuts. The concept's 720bhp and 960Nm, greater than the current V8-powered Audi RS6 Competition, allowed it to accelerate from 0 to 100km/h in close to -4.0 seconds. Although the actual car won't perform precisely like this, these numbers suggest that performance will be the main priority. The new A8 will be more technically noteworthy for the improvements it makes in self-driving capability, even though its performance figures and dynamic credentials will be its headlining features.