BOSCH SG is now SEG Automotive

BOSCH Group announced today that its starter motor and generator division has now been christened as SEG Automotive, effective immediately. The Indian arm will be called as SEG Automotive India.

The established SG (Starter Motors & Generators) is being expanded by an E for ‘Components for Electrification’. The company will operate under the leadership of Zhengzhou Coal Mining Machinery Group Co and an investment group.

The Zhenghou Coal Mining Machinery Group Cp., Ltd. (ZMJ) was established in 1958, and with the acquisition of Robert Bosch Starter Motors Generators Holding GmbH, the ZMJ group now comprises of a total of 22 subsidiaries, stock companies and holdings worldwide.

‘The name is new, but SEG Automotive is committed to continuity, especially in terms of location strategy and our employees. In the future, our locations in India will play an even more important role in the worldwide SEG Automotive business and continue to be an attractive employer in India. We strongly collaborate with our customers to remain as the preferred partner in the automotive industry,’ said Anil Kumar M R, Managing Director, SEG Automotive India.

The new company is committed to further expanding its contribution to the reduction of CO2 emissions from passenger cars and commercial vehicles in order to address the challenge of climate protection – globally and across all drive technologies.

With the BRM, SEG Automotive already offers a technology for hybridising gasoline and diesel engines in a cost-effective manner. Through the use of BRM, fuel consumption and CO2 emissions can be reduced by about 15 per cent.

Advanced start/stop technology as well as high-efficiency generators from the SEG Automotive portfolio also provide significant CO2 savings.

With 16 locations worldwide and over 8,000 employees, SEG Automotive is strongly positioned across the world to meet the current and future challenges of automobile manufacturers.

The management team that has made SG so successful in previous years will continue to ensure that SEG Automotive grows profitably over the long term.

‘With our product range, we efficiently support automobile manufacturers worldwide in the reduction of CO2 emissions – regardless of the drive technology. Together with the new owner ZMJ, SEG Automotive has a great potential for innovations and further global growth, in particular in the significant Chinese market,’ added Ulrich Kirschner, CEO of SEG Automotive.