Ford India considering a comeback as an EV maker
Ford India could possibly come back into the Indian market as an EV player. Nonetheless, the CBU products planned for India could be introduced by the final quarter of this year...
By Aditya Jadhav
Ford India could possibly come back into the Indian market as an EV player. And the CBU products planned for India could be introduced by the final quarter of this year.
Ford shut shop in India and ceased its sales operation back in September 2021. However, it was confirmed that Ford India will continue with the sales of CBU (completely built-up) products, such as the Mustang, Ranger, and the Mach-E; however, there hasn't been any development on this front.
That said, Ford has officially released a statement hinting that it could start producing cars in India again, although this time, Ford plans to keep the portfolio limited to electric vehicles and exports. The blue oval has planned the move under the Rs 26,000 crore PLI (Production-Linked Incentive) scheme granted by the Indian Government for the auto sector.
Kapil Sharma, the director of Communications at Ford India, said via a release, 'We thank the Government of India for approving Ford’s proposal under the PLI scheme for the automobile sector. As Ford leads customers through the global electric vehicle revolution, we’re exploring the possibility of using a plant in India as an export base for EV manufacturing.'
Talking of exports, Ford may use its production facilities to supply cars to its popular markets; however, there is hardly any clarity on which vehicles the brand plans on producing and in which plant.
Ford recently announced the $30 million investment on a global scale to develop an all-new hybrid and fully electric vehicles, which are likely to be produced in India, given that the brand could use government schemes to its advantage.
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