JK Tyre Launches Levitas Ultra Range for Premium Cars in India

JK Tyre & Industries has launched a brand-new tyre brand "Levitas Ultra," in the country. The Levitas Ultra range comes in seven sizes, ranging from 225/55 R16 to 245/45 R18 for premium cars.

By Sanorita

21 Mar, 2023

4 min read

JK Tyre & Industries has launched a new tyre brand "Levitas Ultra," in India. The company claims to expand its market share in the rapidly growing luxury car segment with the introduction of this new brand in the market. Dr. Raghupati Singhania, Chairman & Managing Director, JK Tyre & Industries, introduced the new tyres today in Delhi. The Levitas Ultra range is available in seven sizes, ranging from 225/55 R16 to 245/45 R18 for premium cars, and has been tailored for Indian roads and climates. The manufacturer believes that this will help the brand become more well-known in the country. JK Tyre has plans to expand the range of "Levitas Ultra" tyres from 19 to 22 inches, in order to accommodate all luxury car sizes.

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Levitas Ultra Tyres: Key Details

The Levitas Ultra has received a 5 Star rating for fuel efficiency as part of its ongoing efforts to raise the sustainability factor and provide cutting-edge products to Indian customers. These tyres also get speed ratings of W and Y which means they are capable of handling speeds of up to 270 Km/h and 300 Km/h. According to the firm, these Ultra High Performance [UHP] tyres, have undergone extensive testing in Europe and India to provide best-in-class functionality in three crucial areas: maximum comfort, minimal noise, and high durability.

.@JKTyreCorporate announces the launch of Levitas Ultra high-performance premium tyres in India. Tested extensively in Europe and India, these will be available in seven sizes ranging from 225/55 R16 to 245/45 R18 for premium cars. pic.twitter.com/aXQGplb57r
— autoX (@autox) March 21, 2023

According to market reports, the Indian automobile industry is seeing an 50% increase in demand for luxury cars. JK Tyre claims that with the introduction of 'Levitas Ultra,' it will be to capitalize on this growth by aligning itself with the market's growing demands.

Levitas Ultra Tyres: Features

Levitas Ultra has the shortest braking distances in both dry and wet conditions, enhancing safety. According to the firm, the new Levitas Ultra's handling capabilities help maintain lateral control and grip in the ideal range. It has an adaptive contour and a specific noise-suppressing pattern that results in the least amount of in-cabin noise and offers a comfortable riding experience. The high-grade MFX Polymer used in these UHP tyres has enhanced its durability for Indian roads and improved stability during intense cornering. Even in wet weather, a super-optimized Tread Pitch sequence offers a smooth commute at a range of speeds.

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Levitas Ultra Tyres: Here's what the company says

Sharing his thoughts on the launch, Dr. Raghupati Singhania, Chairman & Managing Director, of JK Tyre & Industries, stated “At JK Tyre, we are proud of our pioneering role in developing worldclass tyres in India. With our focus on innovation, we are expanding our presence in the premium tyre space with the launch of the Levitas Ultra. These tyres are specially designed to offer our customers in the luxury car segment a product that is engineered to offer unmatched performance across all key parameters of this demanding category – be it ride and handling, grip levels, noise reduction, or braking.''

He further added ''At JK Tyre, we have been focusing on developing cutting-edge technologies and the introduction of these UHP tyres is the outcome of our unrelenting efforts towards excellence. We are confident that Levitas Ultra will become synonymous with high performance among premium car users.”