New logo, new name, new brand slogan, and new 2021 updated Seltos and Sonet, Kia India has everything in store for us. However, the expected Gravity edition of the Seltos hasn’t been announced
The highly anticipated new logo of the Kia brand has finally been revealed. The cars that will sport the new Kia logo will be the Seltos and Sonet, and the Carnival is expected to follow soon. Along with the new logo, Seltos and Sonet will get a variant reshuffle, however, the company has not yet commented on the pricing of the new models. The updated Seltos and Sonet will be launched by the first week of May 2021. The logo change has also brought along a name change from ‘Kia Motors India’ to just ‘Kia India’ and a brand slogan that says, ‘Movement that inspires’. India is the second country after South Korea to get the new logo and the brand slogan.
Mr. Tae-Jin Park, Executive Director and Chief Sales and Business Strategy Officer, Kia India
Mr. Tae-Jin Park, Executive Director and Chief Sales and Business Strategy Officer, Kia India, said, “Under the new brand slogan, Kia will focus on offering meaningful experiences to the customers, especially focused on the millennials and Gen-Z – the future of the country. With Kia’s new brand identity and our refreshed portfolio, we are extremely elated to have a purpose-driven business that will elevate the customer experience not just in terms of the features and connectivity inside the cars, but the overall engagement experience with our brand.”
Mr. Kookhyun Shim, MD, and CEO, Kia India driving the 2021 Seltos with the new logo
On this occasion, Mr. Kookhyun Shim, Managing Director and Chief Executive Officer, Kia India said, “This is a proud and historic moment for us as India becomes the first country to transition to the new brand identity after our headquarters in South Korea. Our decision to increase the production capacity stems from our deep customer understanding where a faster delivery of our products can enhance their buying experience tremendously. We are confident that this transformation will accelerate our growth by not only strengthening our premium positioning in the market but also making us one of the most aspirational brands for consumers.”