Maruti Suzuki Swift AMT gets the highest discount of up to Rs 1.10 lakh this month, followed closely by the Wagon R with benefits reaching Rs 1.05 lakh.
By Reetika Bhatt

Maruti Suzuki is offering significant July 2025 discounts across its Arena lineup, aiming to attract buyers amid sluggish small-car sales. The Swift AMT is being offered with the highest total discount of up to Rs 1.10 lakh, while the Wagon R is not far behind with offers reaching Rs 1.05 lakh. Other models such as the Alto K10, S-Presso, and Celerio are available with incentives ranging from Rs 62,500 to Rs 67,500. Even the Brezza receives a limited-time discount of up to Rs 45,000. These deals, valid until July 31, combine multiple benefits including cash discounts, exchange bonuses, corporate perks, and scrappage incentives. The offers form part of Maruti Suzuki’s broader strategy to drive sales momentum amid slowing demand in the compact car space.

On the Alto K10, buyers opting for the higher VXi and VXi+ trims can avail of combined benefits of up to Rs 67,100. Other petrol manual and CNG versions receive lower cash discounts of Rs 35,000, while Dream Star Editions come bundled with free accessories worth Rs 44,919.
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Depending on the trim level and equipment, the Alto K10 is priced between Rs 4.23 lakh and Rs 6.20 lakh (ex-showroom).
The Wagon R carries the largest flat cash discounts this month, up to Rs 45,000, limited to its base 1.0-litre LXi petrol manual and CNG versions. AMT variants across both engine options are being offered with Rs 40,000 off, while the VXi, ZXi, and ZXi+ manual trims get Rs 35,000 in cash savings.
Buyers of the Wagon R Waltz Edition also get a complimentary accessory kit valued at Rs 60,790. The tallboy hatch is currently priced from Rs 5.64 lakh to Rs 7.35 lakh (ex-showroom).
Buyers of the S-Presso AMT can receive a total of Rs 77,100 in savings, including Rs 35,000 cash, Rs 15,000 exchange, Rs 25,000 scrappage, and a Rs 2,100 corporate bonus.

Manual and CNG versions qualify for Rs 30,000 in cash discounts. The price of the model starts at Rs 4.26 lakh and goes up to Rs 6.11 lakh (ex-showroom).
The Swift AMT delivers the highest total benefits among all Arena models in July, worth up to Rs 1.10 lakh. This includes Rs 35,000 in cash savings, Rs 15,000 for exchange, Rs 50,000 as an upgrade bonus (for vehicles under 3 years old), Rs 25,000 under the scrappage programme, and a Rs 10,000 corporate offer.

Meanwhile, Swift manual and CNG variants receive a maximum of Rs 30,000 cash discount. The Blitz Edition includes free accessories worth Rs 50,355, with total benefits reaching Rs 80,000. Pricing ranges from Rs 6.49 lakh to Rs 9.50 lakh (ex-showroom).
On the Brezza, petrol variants are eligible for Rs 10,000 each in cash and corporate discounts, along with Rs 15,000 exchange and Rs 25,000 scrappage bonuses. CNG variants are excluded from cash offers but can still get benefits up to Rs 35,000.

Additionally, Urbano Edition trims (LXi and VXi) get accessory kits worth Rs 42,000 at no extra cost. The ex-showroom pricing of the SUV spans from Rs 8.69 lakh to Rs 14.14 lakh (ex-showroom).
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Lastly, the Celerio is offered with up to Rs 40,000 off in cash, a Rs 15,000 exchange bonus, Rs 25,000 in scrappage benefits, and a Rs 2,100 corporate incentive. Manual and CNG variants receive a slightly reduced Rs 35,000 cash discount. The hatchback carries a price tag ranging from Rs 5.64 lakh to Rs 7.37 lakh (ex-showroom).