Pirelli to use CEAT’s distribution and dealer network pan India

Pirelli and CEAT have joined hands for better distribution of Pirelli’s premium motorcycle tyres across India through CEAT’s mammoth distribution and dealer network spread across the nation.

One of the major challenges faced by many international players in the Indian automobile industry is the reach. A wider distribution network and big penetration in the market is essential for brands which are governed by sales volumes. In a time when the premium motorcycle segment in India is booming, it is essential for a tyre manufacturer to also expand its reach in order to sell more.

In order to reach deeper and deeper in the Indian market, Pirelli has tied-up with CEAT. The main idea behind this tie-up is to make the entire line-up of Pirelli tyres available to Indian customers through CEAT dealerships spread across the country. CEAT will also offer its ever-expanding distribution network which will eventually make Pirelli reach closer to its customers.

Commenting on this new merger, Mr. Anant Goenka, Managing Director, CEAT, said, “It gives us great pleasure to partner with global tyre major Pirelli to introduce their range of motorcycle tyres in India. We at CEAT have always believed in offering world-class products to our consumers and Pirelli range of premium tyres for specialised high end motorcycles is another step in that direction.”

Adding to what Mr. Goenka said, Mr. Uberto Thun, Senior VP Pirelli Tyre, commented, “We are very glad to partner with CEAT to bring our range of products in India. CEAT’s vast experience of selling tyres in the market and their vast network make them the perfect partner to distribute and activate our products in the market. India has huge potential in premium and super sport motorcycle segment and we feel we can grow very fast with our premium products.”

Under this new venture, the entire range of tyres will be available at CEAT dealerships across India from the first week of December.