Royal Enfield Apparel Store Launched in Gurugram

Royal Enfield has opened its second exclusive apparel store in India, following the success of its first store in Pune. The new outlet is strategically located in Sector 65, Gurugram, offering a premium shopping destination for motorcycle enthusiasts. According to the company, this store serves as a one-stop shop for high-quality riding gear, lifestyle apparel, accessories, and more. The move highlights Royal Enfield’s commitment to enhancing the motorcycling experience through thoughtfully designed products and retail spaces.

Royal Enfield launched its apparel lineup in 2014, providing riding gear for motorcyclists. The brand has since introduced new riding gear and formed partnerships with well-known companies like Alpinestars. The new store in Gurugram is part of Royal Enfield's ongoing expansion, with more locations planned across India.

Also Read: Royal Enfield Nirvik V2 Review: Best Adventure Riding Jacket in India Under Rs 20,000?

Yadvinder Singh Guleria, Chief Commercial Officer at Royal Enfield said: 'We are excited to expand Royal Enfield Apparel's presence with the launch of India's second exclusive Royal Enfield Apparel Store. The store will offer the community a wide range of gear, apparel, and accessories designed to elevate the motorcycling experience with a focus on safety, function and style.  

‘Keeping our pure motorcycling philosophy at the core of everything we do, this endeavour is more than just a store—it’s a hub for our rider community to gear up and set out on their adventures with confidence. Located conveniently on the ground floor, the store ensures easy accessibility to manage rider’s needs.'

Royal Enfield Apparel Store

The store offers a range of riding gear to suit different weather conditions and riding styles. The collection includes riding jackets like the Nirvik V2, Crossroader, and Streetwind Eco 2, along with helmets, gloves, and shoes. The store also has shirts, t-shirts, trousers, and bags for both men and women.

Also Read: Royal Enfield Explorer V4 Pro Jacket Review: Best Adventure Touring Riding Jacket In India?

Sustainability is a key focus for the brand, with many products made from eco-friendly materials. The jackets, for example, are produced using 75 recycled PET bottles, demonstrating the brand's commitment to reducing environmental impact.