Royal Enfield Clocks 12% Year-on-Year Total Sales Growth in April 2024, Sells 81,870 Motorcycles

Royal Enfield, the Chennai-based bikemaker, has reported a 12 per cent increase in total sales at 81,870 units in April 2024. It sold 73,136 motorcycles in the year-ago period (April 2023). On the exports front, the OEM (original equipment manufacturer) saw sales rise to 6,832 units last month from 4,255 units in the corresponding period of the last financial year. Its domestic market wholesales in April 2024 stood at 75,038 units, an increase of 9 per cent year-on-year (68,881 units: April 2023). In terms of year-to-date (YTD) sales, Royal Enfield sold a total of 2,79,560 motorcycles during the January-April 2024 period, representing a year-on-year growth of 7 per cent. 

Royal Enfield's 350cc motorcycles, including the Bullet 350, Classic 350, Hunter 350, and Meteor 350, accounted for nearly 90 per cent of sales. Whereas the 350cc Royal Enfields surpassed the 70,000-unit (72,866 units, in total) sales mark in April 2024, the sales of 411cc-engined motorcycles and above comprised 9,004 units. 

Also Read: Royal Enfield Rentals and Tours Programme Introduced in Over 25 Countries

Royal Enfield's Comment

B Govindarajan, CEO, Royal Enfield, said, “We’ve had a remarkable FY24, and we are all set for an exciting year ahead and are prepared for the challenges. We’ve already begun this year on a strong footing and have continued our double-digit growth and with a strong pipeline of products I am confident that we will be able to sustain and build further on our growth momentum."

Royal Enfield's Upcoming Launches

In other news, Royal Enfield – the world's largest midsize motorcycle manufacturer – reportedly plans to expand its share in the Indian market with the launch of more than six new motorcycles in FY2024–25, including the Scrambler 650, Classic 650, Scram 440, Guerrilla 450, and Interceptor Bear 650, with the latter two expected to launch in the latter part of the year.

Also Read: Upcoming Royal Enfield Bikes in India: Guerrilla 450, Classic 650, Hunter 450 and More

Royal Enfield's Existing Models

In India, Royal Enfield currently sells the following models – the Bullet 350, the Classic 350, the Hunter 350, the Meteor 350, the Scram 411, the new Himalayan, the Interceptor 650, the Continental GT 650, the Super Meteor 650, and the Shotgun 650.