Royal Enfield, the global leader in the mid-size motorcycle segment, has reported a 4 per cent YoY decline at 57,291 units in its domestic sales in December 2023. In comparison, it sold 59,821 motorcycles in December 2022. The Chennai-based company's total sales (domestic and exports) also dipped by 7 per cent at 63,387 units last month compared to 68,400 units in December 2022. Meanwhile, the exports in December 2023 were 6,096 units, as against 8,579 bikes in December 2022.
In terms of year-to-date (YTD), the company sold a total of 6,30,273 units in the domestic market in the year 2022-23, representing a growth of 16 per cent compared to 5,42,818 units sold in 2021-22. However, the exports for the 2022-23 year stood at 54,786 units, which is a de-growth of 26 per cent when compared to 2021-22 (73,552 units). As for its total sales, the YTD 2022-23 witnessed an 11 per cent increase to 6,85,059 units, in comparison to 6,16,370 units sold in the YTD 2021–22.
Also Read: Top Upcoming Motorcycles to Look Out for in 2024: Royal Enfield Bobber, Triumph Daytona 660 and More
In 2023, Royal Enfield launched its all-new Himalayan in India at a price tag of Rs 2.69 lakh to Rs 2.84 lakh (ex-showroom). In addition, it also unveiled the production-spec Shotgun 650 in the US market.
Royal Enfield Shotgun 650: Styling, Colours, Engine
Like the factory custom version, the production bike is also powered by a 648cc, parallel-twin cylinder engine, and carries on with a similar design, although it does differ from the Motoverse Edition in terms of colours. The custom-designed Motoverse Edition had an exquisite hand-painted black-blue colour scheme with neon detailing, while the production version comes in 4 different colour options – Sheet Metal Grey, Green Drill, Plasma Blue, and Stencil White.
Other than that, the production-spec Royal Enfield Shotgun 650 appears almost identical to the Motoverse Edition. Based on the Super Meteor 650, the Shotgun 650 gets a bobber-style design, featuring a low-slung stance as well as a single-piece seat with the option to carry a pillion rider.
The production-spec Shotgun 650 uses the same 648cc, parallel-twin cylinder engine as other 650cc siblings, namely the Continental GT, the Interceptor, and the Super Meteor. Mated to a 6-speed gearbox, the engine in the Shotgun 650 produces 46bhp at 7,250rpm and 52Nm of peak torque at 5,650rpm.
While the Royal Enfield Shotgun 650 will be launched across international markets in early 2024, we expect the production-spec model to range between Rs 3.50 lakh and Rs 4.0 lakh (ex-showroom).
Also Read: Royal Enfield Shotgun 650 Production Colour Options Unveiled Ahead of India Launch
Royal Enfield's Sales Performance in December 2023: What the Company Says?
"As we approach the end of 2023, we are beyond thrilled with how the year has been for us. We’ve had some spectacular motorcycle launches and the response from global experts and consumers has been nothing short of exceptional. Earlier this month, we debuted the Shotgun 650, a motorcycle that is a bold reinterpretation of custom culture infused with Royal Enfield's DNA and signifies a thrilling new chapter in our design evolution. As we gear up for 2024, I look forward to an even more exciting year ahead lined up with interesting motorcycle launches", said B Govindarajan, CEO, Royal Enfield.
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