Royal Enfield Records 6% YoY Growth in April, Sells 86,559 Units

Royal Enfield reported a 6% year-on-year growth in sales for April 2025. The company sold 86,559 motorcycles in April this year, compared to 82,043 units in April 2024. This increase reflects consistent demand across domestic and international markets, reinforcing the company’s strong market presence. The figures suggest that despite competitive industry dynamics, Royal Enfield continues to maintain its brand strength and sales momentum. Despite the overall growth, domestic sales saw limited movement. Royal Enfield sold 76,002 bikes in the Indian market in April 2025, up only 1% from 75,038 units in April 2024. This marginal rise reflects a slowdown in local demand, prompting the company to revisit its domestic sales strategies. While exports appear robust, the domestic market may require targeted initiatives to generate fresh momentum.

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To address domestic stagnation, Royal Enfield is upgrading its product lineup. The brand is introducing new models and refreshing existing ones to cater to shifting consumer tastes.

Also, Royal Enfield is entering the electric motorcycle market with the launch of the Flying Flea, expected by the end of 2025. This marks the brand’s debut in the EV segment, traditionally known for its ICE (internal combustion engine) models. The Flying Flea aims to attract eco-conscious riders and position Royal Enfield in line with global electric mobility trends. The electric bike launch signals a major shift in the company’s product strategy.

Updated Hunter 350 Launched

Royal Enfield has launched the updated Hunter 350 in 2025, featuring revised rear suspension with progressive springs for improved ride comfort. The motorcycle also gets new colour schemes and graphics, enhancing its neo-retro styling. Despite these changes, the Hunter 350 continues to be powered by the 349cc J-series engine. With a starting price of Rs 1.50 lakh (ex-showroom), the bike remains a value-for-money option in the mid-weight motorcycle segment.

With the updated Hunter 350 and the upcoming Flying Flea electric bike, Royal Enfield is focusing on innovation and sustainability. The company is also targeting growth in international markets while retaining its dominance in the mid-weight motorcycle category.

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As consumer demand shifts towards eco-friendly and feature-rich motorcycles, Royal Enfield’s evolving product strategy is set to strengthen its market presence and long-term brand value.