Royal Enfield YoY Sales Jump 34% in March, Cross 10 Lakh Unit Milestone in FY25

Royal Enfield has surpassed 10 lakh units in sales for FY2025, achieving a total of approximately 10.10 lakh units. This marks a 34% year-on-year increase in sales, driven by strong demand in both domestic and global markets, as well as the launch of new models. Key milestones include the Hunter crossing 5 lakh units sold and the Super Meteor 650 exceeding 50,000 units. The brand's domestic sales reached nearly 9.03 lakh units, while exports grew by 37%, totaling 1.07 lakh units. Last month, we saw a particularly strong performance, with total sales up 34% year-on-year, hitting 1.01 lakh units. In comparison, March 2024 recorded 75,551 total units sold. Domestic sales rose by 33%, reaching 88,050 units, up from 66,044 units in March 2024. Exports in March 2025 saw a 36% increase, with 12,971 units exported, compared to 9,507 units in March 2024.

Meanwhile, in the 2025 India Two-Wheeler Initial Quality Study (2WIQS) conducted by J.D. Power, Royal Enfield ranked highest in overall two-wheeler initial quality with a score of 68 PP100. Sharing his thoughts on the study, Atsushi Kawahashi, Senior Director at J.D. Power Japan, stated, 'Measuring new-vehicle quality in India is crucial for automakers aiming to enhance customer satisfaction and brand reputation. Leveraging these insights for proactive quality improvements can enhance resale value, lower warranty expenses, and strengthen competitive positioning for India’s two-wheeler manufacturers.'

New Royal Enfield Classic 650

The new Royal Enfield Classic 650 is the latest launch from the brand, carrying a starting price tag of Rs 3.37 lakh. The motorcycle comes in three distinct variants: Hotrod, Classic, and Chrome. The Hotrod model is available in Bruntingthorpe Blue and Vallam Red. The Classic variant, priced at Rs 3.41 lakh, is offered in a Teal shade. The Chrome version, which costs Rs 3.50 lakh, features a Black Chrome finish. Prices are ex-showroom. 

Also Read: Royal Enfield Classic 650 Launched in India, Prices Start at Rs 3.37 Lakh

The Royal Enfield Classic 650 is a more robust and powerful bike, heavily inspired by the design of the Classic 350. It retains key elements such as angular side panels, a round headlamp with pilot lights, a circular taillight, a teardrop-shaped fuel tank, and twin peashooter exhausts. This offering becomes the sixth model in the lineup built on the 650 Twin platform, continuing the aesthetic legacy of the Classic 350.

The bike is equipped with a 648cc parallel-twin, air/oil-cooled engine that generates 46.3bhp and 52.3Nm of torque. It is mated to a six-speed gearbox with a slipper clutch. The Classic 650 shares the same frame and brakes as the Shotgun 650 but sets itself apart with 19/18-inch wire-spoke wheels, while the Shotgun is equipped with an 18/17-inch alloy wheel configuration.

Coming to the feature set, the motorcycle includes dual-channel ABS, adjustable levers, Tripper Navigation, LED headlamp, and a Type-C USB charging port.

Also Read: Royal Enfield Classic 650 vs Super Meteor 650 Spec Comparison: What's Different?

At the same time, the motorcycle brand is expanding internationally with the setup of a CKD assembly plant in Thailand and a production facility in Bangladesh.