Tata Motors to Launch 4 Electric SUVs by Early 2024, Nexon EV Facelift Could Arrive This Year

Tata Motors continues to be at the forefront of the Indian electric vehicle market thanks to a diverse product lineup that includes the Tiago EV, Tigor EV, and the most well-known Nexon EV. The carmaker, however, doesn't appear to be savouring its success and has already announced its intention to upend the Indian EV segment by the beginning of 2024. According to Tata Motors Chairman Natrajan Chandrasekaran, by 2030, 50 per cent of Tata Motors passenger cars and 65 per cent of JLR cars would be powered by green technology. He further revealed that the firm has an ambitious product launch roadmap for both Jaguar Land Rover and the passenger vehicle market. In order to build a lineup of green vehicles, the homegrown automaker has invested more than US$2 billion in Tata Motors Passenger Electric Mobility and another 15 billion pounds in JLR.

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Tata Motors: Launch Plan Details

Chandrasekaran explained what the company has in mind for the product arrivals, saying that four new electric vehicles will be introduced for Tata Motors PV division within the next few quarters to expand its line-up of electric vehicles. Tata Motors' emphasis on multiple powertrains has assisted in increasing sales, but the company has no intentions of launching hybrid vehicles, a breakthrough in technology that segment leaders Maruti Suzuki and Toyota are banking on. At a shareholder's meeting call on Tuesday, the company stated that by the beginning of 2024, it will introduce up to four electric SUVs, including the Nexon EV facelift, the Punch EV, the Harrier EV, and the Curvv EV. The Nexon EV facelift is expected to arrive as early as September this year. In the first quarter of the following fiscal year, the latter three will mark their debut.

In his address to shareholders at the 78th AGM, Chandrasekaran remarked, "Tata Motors India, as well as JLR, have extensive plans on EV. We have launched a number of products already. We have a new upgraded Nexon which will be launched any time this year we will be launching the Harrier, Punch, then we are launching Curvv towards the first quarter next year.” He claimed that by the end of this decade, passenger vehicles will have a 50 per cent EV penetration rate, hinting that internal combustion engines like gasoline, diesel, and CNG would still be widely used. “Currently, we don’t have any plans for hybrids. We are focused on EVs, commercial vehicles, and heavy trucks; we will have hydrogen trucks,” he continued.

The Nexon and the Punch EV, two of the four upcoming SUVs, will be Gen1 models, indicating that they were built on ICE underpinnings before being transitioned to electric versions. The Harrier, meanwhile, is going to be a Gen2 offering as it will gain from an enhanced EV-centred development strategy. Gen3 vehicles, including the Avinya, a battery-powered car built from the ground up and whose exterior layout was unveiled earlier this year, represent the culmination of the maker's electrification strategy.

Tata Motors and JLR's Expanding Portfolio 

In order to lessen its carbon footprint, Tata Motors has set several ambitious goals. The manufacturer's line of passenger vehicles will incorporate 50 per cent electric vehicles by 2030. Furthermore, the ultimate goal is 65 per cent electrification for Jaguar Land Rover (JLR). In the upcoming years, numerous new electric offerings will be rolled out by JLR and Tata Motors. Notably, pre-bookings for the upcoming Range Rover and the Range Rover Sport EVs are expected to open in October, with the sales of the same commencing around 2025.

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Tata Motors: Current EV Lineup

The Tiago EV, which has a starting price of Rs 8.69 lakh, the Tigor EV, which is priced at Rs 12.49 lakh, as well as the Nexon EV, boasts a price tag of Rs 14.49 lakh make up the current Tata Motors EV model range.