Tata Motors & TVS join hands to launch a Road-Side Assistance program for female customers
Tata Motors Limited and TVS Auto Assist (TVS Group's Breakdown Assistance Business Unit) have announced a new breakdown assistance service called the 'Women Assist Program,' which will only cater to Tata Motors' female customers.
By Divyank K. Bansal
Touted as the industry’s first women-centric service initiative, the Women Assist Program will be jointly managed by Tata Motors Limited and TVS Auto Assist and will be applicable only for women customers driving a Tata vehicle.
Tata Motors Limited and TVS Auto Assist (TVS Group's Breakdown Assistance Business Unit) have announced a new breakdown assistance service called the 'Women Assist Program,' which will only cater to Tata Motors' female customers. Starting from 1st June 2019, the service will be launched in 14 cities across India – New Delhi, Faridabad, Ghaziabad, Noida, Gurugram, Mumbai, Navi Mumbai, Thane, Pune, Hyderabad, Bangalore, Chennai, Coimbatore & Madurai. It will be operational from 8 pm to 5 am, 7 days a week.
In order to avail the service, a woman customer simply needs to call the dedicated service number, 18002097979, after which a team of trained technicians will reach her location within 45 minutes with either a Mechanical Assistance or Towing Assistance provision. Meanwhile, as the team takes care of the vehicle, the customer will be offered refreshments and other convenience services like mobile charging and Wi-Fi connectivity. In case the customer’s vehicle is diagnosed with an issue beyond repair at that time, the vehicle will be immediately towed to the nearest service station. If the customer opts for it, she will be dropped off to her desired destination through a cab that will be arranged by the Women Assist Program team.
Sharing his thoughts on this noble initiative, Mr Mayank Pareek, President (Passenger Vehicle Business Unit) at Tata Motors, said, ‘Customer centricity remains one of our core strategies at Tata Motors, and we are constantly innovating to provide an unparalleled after-sales experience to our customers. We are happy to associate with TVS Auto Assist to introduce this one-of-a-kind Women Assist Program to help provide women drivers with exclusive breakdown assistance services during late hours. This industry-first service program reflects on Tata Motors’ acknowledgement of the increasing number of women drivers, and its commitment towards providing world-class aftersales infrastructure to them.’
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