The Maruti Suzuki Alto – it’s a name that needs no introduction. Since its launch in the year 2000, the Alto has gone on to become a legend in the Indian automotive scene, while at the same time, you can also say that it’s a part of millions of households in the country. Whether it’s the young or old, the Alto has made its name among all kinds of buyers as an exciting, reliable, and trustable product.
Four years after its market launch, the Alto became India’s best-selling car in 2004. It’s a tradition that has been kept alive by its successors as the Alto is still the best-selling car in the country for 16 years running. Over the last two decades, Maruti Suzuki has shipped over 42 lakh units of the Alto to customers across the country. Nobody could have imagined Alto to become such a huge sales hit, or better its predecessor – the country’s favourite car, Maruti 800 – in terms of volumes. But the Alto did just that. It took the baton from the 800 and soared to newer heights. Today, it’s the default choice of entry-level car buyers - a car that the country drives with pride.
Standing The Test of Time
Over the years, the Alto has become an automotive icon for the masses and despite being an entry-level hatchback, it has cutting edge powertrain, new age features and equipment, and bullet-proof reliability. Whether you talk about its features – such as the Touchscreen SmartPlay Studio infotainment system – or its compact and captivating design that has evolved over the years, the Alto is a complete package in every way. Not to mention, over the years, Maruti Suzuki has ensured that the Alto meets the current safety standards of the country; it comes with upgraded safety & comfort features despite having a low cost of acquisition. No matter how you look at it, the Alto offers a win-win proposition for everyone.
Although the Alto has already put over 42 lakh customers on the road for millions of kilometres, the Alto family is only growing stronger with each passing day. That’s all thanks to the Alto’s impeccable reputation, stylish design, easy-to-drive manners, and the fuel-efficient engine – the Alto BS6 is 25% more fuel-efficient than its predecessor in 2005 (17.6 vs 22.05 km/litre). Today, you can say that the Alto is the default choice for new car buyers, and deservedly so!
Over the years, Maruti has constantly updated the Alto with modern tech and features in order to cater to the changing tastes of target customers. And the company’s efforts have paid dividends which is quite evident in sales numbers. This proves how much trust the consumers have in the Alto brand even after all these years.
There’s no denying that the Alto has established itself as an icon – one that has an unmistakable appeal. For the past two decades, it hasn’t just been a car for the masses but also touched the lives of people across the country. It’s not just a car, it’s like a family member. And this isn’t going to change anytime soon, for the Alto is, and will remain, India’s heartbeat as it is loved unconditionally – and with pride – by all.