Best of Performance and Protection

How vital is a performance oil like the new Shell Helix Ultra in cars like the BMW M models we see here?

Many people don’t realise just how central the chemistry of a lubricant is to a high-performance engine. A car’s engine is constantly subjected to stress – extreme temperatures, rapid acceleration, and heavy loads – and the oil has to manage all of that at once. That’s why you need a lubricant that is not only reliable but consistently high-performing. That’s precisely what Shell Helix Ultra is engineered to do. And because we develop it hand-in-hand with our OEM partners, we’re always pushing the boundaries of what’s possible in terms of engine performance and protection.

Extreme heat is a reality in India. Does that play a vital role in engine oil performance?

Yes, but it’s not just the heat. India’s terrain and climate expose engines to extremes at both ends of the spectrum, from scorching summers to freezing winters. High heat poses risks like overheating, while low temperatures can affect ignition and engine response. Therefore, the oil must be able to handle a wide range of challenges. That’s where a lubricant like Shell Helix Ultra really proves its value – by ensuring smooth, reliable operation across such varied and demanding conditions.

Shell Helix products are not new in India, but how is the new Helix Ultra different?

The Shell Helix Ultra is our flagship product. What makes it special is that it has already proven at the highest levels of performance. In fact, it’s officially recommended by many leading OEMs and used by Scuderia Ferrari and BMW M Motorsport, while also being trusted by mass-market brands such as Hyundai. This exhibits the credibility of the formulation.

When a customer buys the Helix Ultra, they’re not just buying engine oil – they’re buying quality, reliability, and a race-proven product adapted for everyday driving. And while racing pushes engines to extremes, Indian road conditions can be equally demanding in their own way. The Helix Ultra is engineered to deliver consistent protection and performance in both worlds.

Where is Shell Helix Ultra positioned in the current lubricant market? Is it mainly for performance and luxury cars, or are you targeting a broader customer base?

Of course, performance and luxury cars are a perfect fit for the Shell Helix Ultra. But we also see a strong appeal among passionate drivers and enthusiasts who may not own costly cars, yet still demand the best in terms of performance and protection.

What sets Helix Ultra apart is not just the performance boost but the retention of engine power. Many customers notice that as their cars age, engines tend to lose responsiveness. With Shell Helix Ultra, you don’t experience that drop-off; the engine stays smooth and powerful for longer periods.

So, while it’s definitely meant for high-performance and luxury cars, it’s equally relevant for more affordable vehicles, especially for consumers who value both performance and long-term reliability.