Shell targets 'Value for Money' segment with new diesel engine oil

By Rachit Thukral | on July 3, 2015

Shell has launched a multi-purpose oil for medium and heavy duty engines, the Rimula APDEO CF 20W40. Its application includes variety of vehicles and machines, including trucks, jeeps, buses, SUVs, tractors as well as three-wheel vehicles, justifying the ‘multi-purpose’ tag.

Speaking on the occasion, Mr. Nitin Prasad, Managing Director, Shell Lubricants India said, “At Shell Lubricants, we constantly review and re-invent the way we look at our products, their applications and the needs of our patrons. Our focus is to reach out to our consumers with products that appeal to their most functional requirements like performance, profitability and productivity.”

“Shell Rimula APDEO CF 20W40 is another testimony of this innovative culture. The idea behind this product is to come up with a one-stop solution to lubrication needs of a plethora of equipment and vehicles.”

The diesel engine oil is available in packs of 1 litre, 3.5 litre, 5 litre, and 55 litre in 52 markets across the country, with specific focus on states of Gujarat, Uttar Pradesh, Madhya Pradesh and Andhra Pradesh.

Shell is targeting the ‘Value for Money’ segment across India by offering the engine oil at an affordable price without compromising on the quality and performance. The 3.5 litre pack is priced at Rs 190/litre.

Tags: Shell

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