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Does the departure of JLR Chief
Creative Officer, Gerry McGovern,
mean more turmoil for Jaguar, or is
there light at the end of the tunnel? It’s safe to say that Jaguar’s brand strategy of late left most automotive commentators and brand loyalists not just shaking their heads but almost scratching their eyes out! The styling of the pink Type 00 raised plenty of eyebrows, but what was even more questionable was the brand’s decision to abandon – shun even – its storied history.

Jaguar even went so far as to delete all the previous posts on its Instagram account. Starting afresh is one thing, but disowning a heritage as great as Jaguar’s was a decision that was equal parts bold and equal parts downright stupid!

It's easy to sit on the sidelines and criticise, of course, but JLR had to do something drastic since nothing seemed to have worked. They brought out a modern-day interpretation of the legendary E-Type sports car in the shape of the svelte and hugely desirable F-Type – and while it did see some success, it didn’t quite have the impact that it ought to have done.<div style="width: 100%; height: auto;" class="post-image">
 <img src="https://images.autox.com/uploads/2020/12/Jaguar-F-TYPE-Heritage-60-Edition-E-Type-anniversary.jpg" alt="Jaguar F TYPE Heritage 60 Edition E Type Anniversary" style="width: 100%; height: auto;">
 </div>
 In my opinion, after the Aston Martin DB7, it was then Jaguar lead designer and design legend Ian Callum’s best work. That’s to say nothing of the XJ, XF and XE sedans, which were the best driving cars out there. I would even go so far as to say that Jaguar had even displaced BMW as the ‘Ultimate Driving Machine.’ And that’s to say nothing of Ian Callum’s magical penmanship once more, but still no one reached for their chequebooks. They even introduced a range of SUVs that shared their underpinnings with Land Rover – but, again, the market didn’t budge.

And while I could never quite figure out why, it became far clearer once I asked myself a pair of simple questions. Did I want a new Jaguar? Absolutely, with all my heart. But would I buy one? And the answer to that fateful question, I’m afraid, was NO.

You see, since the days of British Leyland, Jaguar had developed a reputation for unreliability, and it’s one that they could never shed – especially in the world’s most important car market, the US. Sadly, some of those quality niggles remained well into the modern day, so that reputation wasn’t entirely unfounded, but it was a little unfair all the same. Jaguar made enormous strides in terms of design, engineering and quality – just not enough to turn the tables on public perception.<div style="width: 100%; height: auto;" class="post-image">
 <img src="https://images.autox.com/uploads/2025/12/Jaguar_Land_Rover_Gerry_McGovern_Opinion_Dhruv_Behl_autoX-1765433907256.webp" alt="Jaguar_Land_Rover_Gerry_McGovern_Opinion_Dhruv_Behl_autoX.jpg" style="width: 100%; height: auto;">
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And then came Gerry – high on the success of not just resurrecting the Land Rover and Range Rover brands but repositioning them entirely. It’s safe to say that the current Range Rover isn’t just one of the most capable cars on the planet, but also one of the most desirable and highly sought-after. So, who better than him to finally rescue a failing Jaguar?

Sadly, he chose to bury the leaping cat and forge an entirely new identity that no one could relate to. The brand also decided to dive headfirst into the luxury EV pond – you wouldn’t blame them necessarily. After all, it took just one look at the Tesla stock chart to see that it wasn’t BMW that you wanted to emulate, it was Elon Musk.

But the bottom appears to have fallen out of the luxury EV market, so much so that even Porsche has just reported a billion-dollar loss. Gerry put all his chips on red – or pink, I should say – and it came up black, at least on this bet. But it would be unfair if he were to be remembered not for his massive successes at Land Rover but for the biblical downfall of Jaguar.<div style="width: 100%; height: auto;" class="post-image">
 <img src="https://images.autox.com/uploads/2020/08/jaguar-c-type-steering-boss.jpg" alt="jaguar c type steering boss" style="width: 100%; height: auto;">
 </div>
 But now that he’s been shown the door just days after PB Balaji took the reins, can Jaguar finally script a sustainable turnaround? Frankly, it looks more complex than ever, but Jaguar has always revelled in being the underdog. Now that Jaguar has decided to embrace its heritage once again, here’s hoping they can finally script a comeback for the leaping cat.

Letter from the Editor - JLR Fires Gerry McGovern: What’s Next for Jaguar?

As the industry pivots and icons reinvent themselves, Jaguar finds itself at a crossroads — not of technology, but of identity and relevance.

The Jaguar E-Type, produced from 1961 to 1974, remains one of the most iconic classic cars in automotive history. Inspired by Jaguar’s Le Mans-winning D-Type race car, the E-Type Series 1 originally featured a 3.8-litre inline-six engine, later upgraded to 4.2 litres. Despite its stunning looks and motorsport heritage, many believed the E-Type deserved a V12 engine. Well, the folks at ECD Automotive Design have certainly made that wish come true.The design firm has created a E-Type Series 1 with a original Jaguar V12 engine that puts out 400bhp.This restomod. The upgraded E-Type not only honours its racing roots but also adds new appeal for collectors and fans of vintage British sports cars.Elliot Humble, ECD’s Chief Technical Officer, said: 'This car pushed the limits of what’s possible when blending three generations of E-Type architecture. Series I body, Series II chassis, Series III power — every part was reconsidered, refined, and reengineered to work in harmony.''This wasn’t just a technical challenge,” he added. “It was a reward. Because once it all came together, and we rolled it out for the first time, we knew this was something the world had never seen — and might never see again.'<h2>More About ECD Jaguar E-Type GTO</h2>This Jaguar E-Type restomod is finished in Metallic British Racing Green, a classic shade with a modern twist. As mentioned before, it houses a rebuilt Jaguar V12 engine by Team CJ in Texas, paired with ECD’s custom fuel injection and cooling systems. Built on a Series II chassis and powered by a Series III engine, the car uses a custom cradle and axle for smooth power delivery.
 
 <img src="https://images.autox.com/uploads/2025/06/ECD-Jaguar-E-Type-GTO-Interior-V12-Engine-1749817592203.webp" alt="ECD Jaguar E-Type GTO Interior V12 Engine.jpg" style="width: 100%; height: auto;">It features fully adjustable suspension, a quick-ratio steering rack, and strong 6-piston front and 4-piston rear brakes. The 15-inch Turrino Wire Wheels with Pirelli tyres complete the look, blending classic style with confident handling.Inside the Jaguar E-Type GTO, vintage design meets modern craftsmanship. The cabin features GTS Classic Car Seats upholstered in premium Spinneybeck Lucente Hercules leather with vertical fluting. A brushed aluminium dashboard, Moal Bomber gauges, and classic toggle switches capture the spirit of 1960s British sports cars, giving the interior a period-correct and bespoke look.
 
 <img src="https://images.autox.com/uploads/2025/06/ECD-Jaguar-E-Type-GTO-Interior-1749817596479.webp" alt="ECD Jaguar E-Type GTO Interior.jpg" style="width: 100%; height: auto;">This Jaguar E-Type restomod also includes hidden modern features like Bluetooth connectivity, heated seats, USB ports, automatic headlights, and power locks. A custom removable hardtop offers the flexibility of open-top grand touring or closed-roof comfort. With this interior upgrade, the Jaguar E-Type GTO delivers a refined blend of luxury, heritage, and everyday usability.This Jaguar E-Type GTO is truly a rare gem. It's a one-off model, so don't expect to easily get your hands on one.

This Jaguar E-Type GTO Restomod Packs the V-12 Punch It Always Deserved

This beautiful Jaguar E-Type has a 400bhp V12 engine, thanks to ECD Automotive Design, making this one-off E-Type GTO a truly rare gem.

<a href="https://www.autox.com/new-cars/jaguar/">Jaguar</a> will showcase the Type 00 electric grand tourer concept in India for the first time on June 14, 2025. The unveiling in Mumbai is part of the car’s global tour. Earlier, Jaguar displayed the Type 00 in Miami and Paris. The tour will continue with stops in Monaco, Munich, and Tokyo. This event highlights Jaguar’s entry into India’s growing luxury electric vehicle market. The Jaguar Type 00 electric car follows the brand’s 'Exuberant Modernism' design language. It also embraces a 'Copy Nothing' approach, setting it apart from other EVs. The electric grand tourer has a long bonnet, a cabin placed towards the rear, and a sloping roofline. The front has an enclosed grille, narrow lighting units, and bold styling elements like the 'Device Mark' and functional air vents.Also Read:&nbsp;<a href="https://www.autox.com/news/car-news/jaguar-type-00-ev-concept-revealed-globally-previews-brands-design-language-for-upcoming-evs-119199/"> Jaguar Type 00 EV Concept Revealed Globally, Previews Brand’s Design Language for Upcoming EVs</a>The side view of the Jaguar Type 00 EV shows sharp body lines and flared fenders. A brass trim strip on the front fender hides the side-view camera and features the updated Jaguar leaper logo. The concept also introduces new wheels with a ‘double J’ roundel instead of the traditional ‘Growler’. A glazed roof panel finished in body colour lets in natural light and adds to the interior experience.<img src="https://images.autox.com/uploads/2024/12/Jaguar-Type00-rear-quarter.jpg" alt="Jaguar Type 00 Rear" style="width: 100%; height: auto;">The rear design of the Jaguar Type 00 electric grand tourer skips the usual rear windshield. Instead, it uses a pantograph panel that lifts to access rear storage. A large diffuser and a grille-like structure at the back carry the taillights. This design move shows Jaguar’s effort to combine bold styling with smart functionality in its electric vehicles.Also Read:&nbsp;<a href="https://www.autox.com/news/car-news/jaguar-classic-e-type-commemorative-edition-revealed-118763/"> Jaguar Classic E-Type Commemorative Edition Revealed</a>The Jaguar Type 00 concept previews the brand’s upcoming electric vehicle platform. Jaguar has not shared powertrain specifications yet, but the production model is expected to offer up to 770km of range (WLTP). It will also support ultra-fast charging, with 321km of range added in just 10 minutes. The Type 00 will likely become a key model in India’s premium electric car segment.

Jaguar Type 00 Electric Concept Set for India Debut in June

Jaguar Type 00 EV to debut in Mumbai on June 14 as part of global tour, showcasing bold design and marking brand’s entry into the luxury electric car market.

Luxury carmaker Jaguar Land Rover (JLR) India has recorded its best-ever fiscal year in FY2025,&nbsp;with 6,183 unit retail sales, showing a strong 40% increase year-over-year.&nbsp;The company also saw a significant 39% growth in wholesale volumes,&nbsp;reaching 6,266 units. The final quarter of FY25 proved to be a major&nbsp;contributor to the company’s success, with 1,793 units of retail sales,&nbsp;a 110% increase from the previous year. Wholesale numbers&nbsp;followed suit, rising 118% to 1,710 units.The <a href="https://www.autox.com/new-cars/land-rover/defender/">Land Rover Defender</a> was the best-selling model in FY25,&nbsp;spearheading the brand's success with&nbsp;an impressive 90% growth.&nbsp;The locally assembled <a href="https://www.autox.com/new-cars/land-rover/range-rover/">Range Rover</a>&nbsp;and <a href="https://www.autox.com/new-cars/land-rover/range-rover-sport/">Range Rover Sport</a>,&nbsp;fuelled by strong demand, significantly contributed&nbsp;to this achievement by posting substantial growth&nbsp;of 72% and 42%, respectively.Also Read:&nbsp;<a href="https://www.autox.com/news/car-news/land-rover-defender-octa-launched-india-prices-start-at-rs-259-crore-120243/">Land Rover Defender Octa Launched India; Prices Start at Rs 2.59 Crore</a>Mr. Rajan Amba, Managing Director, JLR India, said 'We are incredibly proud to announce&nbsp;our all-time best performance in FY25. JLR India has outpaced&nbsp;the luxury car industry with retail and wholesale growth&nbsp;of around 40% in the current year on the back&nbsp;of 81% year-on-year growth in FY24. This success&nbsp;is a testimony to our strong brands and&nbsp;a focus on ‘customer love’. and a product portfolio with unparalleled design,&nbsp;unmatched capability, and impeccable luxury.He also added, 'Our locally manufactured Range Rover and Range Rover Sport have been a key driver of this growth, while Defender&nbsp;continues to sustain its leadership position in its category.&nbsp;The constant support from our retail partners&nbsp;and the commitment of JLR teams in India and the UK&nbsp;have been instrumental in driving this growth story.&nbsp;We're committed to continuing this momentum in FY26, driven by curated product offerings&nbsp;and exceptional client experience.'Jaguar Land Rover India&nbsp;carried out a range of client-focused initiatives&nbsp;in FY25 to enhance customer experience.&nbsp;These included nationwide service clinics&nbsp;during the monsoon and holidays, which attracted over 2,000 participants,&nbsp;and flexible aftersales options like a popular 5-year Service Plan,&nbsp;now chosen by 20-25% of new buyers.Also Read:&nbsp;<a href="https://www.autox.com/reviews/car-reviews/2024-range-rover-velar-review-driving-in-style-116522/"> 2024 Range Rover Velar Review: Driving in Style</a>Additionally,&nbsp;the Defender Journeys,&nbsp;a premium self-drive program, returned&nbsp;and engaged over 500 clients&nbsp;across 45 routes. To further&nbsp;enhance the ownership experience,&nbsp;JLR India continued&nbsp;to expand its sales and service network.

JLR India Retail Sales Rise 40% Year-on-Year to 6,183 Units in FY25

JLR India's lineup includes the iconic Range Rover family, the rugged Defender & Discovery models, the all-electric Jaguar I-Pace, and the sporty F-Pace.

While concept cars are rarely production-ready, they frequently capture our imagination and make us wonder what it would be like if they actually made it down the production line. These vehicles are often created to showcase cutting-edge technology, bold design, or innovative features, pushing the boundaries of what we expect from the automotive world. However, the transition from concept to reality is often challenging due to factors such as cost, engineering limitations, and market demand. Despite this, the influence of concept cars is undeniable, as they inspire future designs and innovations in the automotive industry. While most may never hit the streets, they continue to shape the future of car design.

Also Read:&nbsp; <a href="https://www.autox.com/news/car-news/lexus-lf-zc-concept-to-mark-debut-at-2025-bharat-mobility-expo-119418/" rel="bookmark" title="Lexus LF-ZC Concept to Mark Debut at 2025 Bharat Mobility Expo">Lexus LF-ZC Concept to Mark Debut at 2025 Bharat Mobility Expo</a>

<h2>1991 BMW Nazca M12</h2>

<img alt="1991 BMW Nazca M12" height="720" src="/uploads/2024/12/1991-BMW-Nazca-M12.jpg" width="1280" />

BMW has a long history of high-performance cars, with the 1978 M1 standing out brand's first mid-engine supercar. In 1991, BMW introduced the Nazca Project, a mid-engine concept car designed by Fabrizio Giugiaro. Known internally as the M12, it was seen as a worthy successor to the M1, offering impressive design and performance. However, due to the M1's limited sales success, BMW chose not to produce another mid-engine supercar.

<h2>1996 Ford GT90</h2>

<img alt="1996 Ford GT90" height="720" src="/uploads/2024/12/1996-Ford-GT90.jpg" width="1280" />

The Ford GT90 concept was a stunning showcase of automotive innovation, designed to pay homage to the iconic GT40 racecars of the 1960s. Its design combined sleek curves with sharp lines. But it was the GT90's 5.9-liter quad-turbo V12 engine that truly set it apart. This powerhouse engine was set to make the GT90 the most powerful car of its era, pushing the limits of performance and design.

<h2>2010 Jaguar C-X75</h2>

<img alt="Jaguar C-X75" src="/uploads/2024/12/C-X75-CONCEPT.jpg" style="width: 1280px; height: 720px;" />

The Jaguar F-Type solidified the brand's place in the performance car world, but the 2010 C-X75 concept could have been one of the most iconic British supercars of the decade. A tribute to Jaguar's rich motorsport history and legendary models like the XJ13 and XJ220, the C-X75 was designed as a futuristic, mid-engine supercar.&nbsp;

<h2>2006 Lamborghini Miura</h2>

<img alt="Lamborghini Miura Concept" src="/uploads/2024/12/2006-Lamborghini-Miura-Concept.jpg" style="width: 1280px; height: 720px;" />

The 2006 Lamborghini Miura Concept celebrates the 40th anniversary of the iconic Miura, blending its classic curves with modern design elements from the Murcielago. Unveiled at the American Muscle of Television and Radio, this unique supercar merges heritage with innovation, making it one of the most memorable concept cars ever.

Also Read:&nbsp; <a href="https://www.autox.com/news/car-news/upcoming-mg-cyberster-power-figure-revealed-ahead-of-india-launch-119410/" rel="bookmark" title="Upcoming MG Cyberster Powertrain Details Revealed Ahead of India Launch">Upcoming MG Cyberster Powertrain Details Revealed Ahead of India Launch</a>

<h2>2013 Mercedes-Benz AMG Vision Gran Turismo</h2>

<img alt="Mercedes Benz AMG Vision Gran Turismo" src="/uploads/2024/12/2013-Mercedes-Benz-AMG-Vision-Gran-Turismo.jpg" style="width: 1280px; height: 720px;" />

The Mercedes-Benz AMG Vision Gran Turismo, revealed in 2013, is a revolutionary concept car that represents the future of supercar design. Created for the Gran Turismo 6 video game, this virtual masterpiece combines advanced technology with stunning looks. With its sleek, aerodynamic shape and innovative powertrain, the AMG Vision Gran Turismo redefines automotive design, offering an exciting preview of the future of high-performance cars.

5 Concept Supercars We Wish Had Made It to Production

While not for production, Concept cars offer a thrilling glimpse into the future of automotive innovation. Here are our top 5 concept supercars that we wished had gone into production.

Jaguar has unveiled the Type 00 EV Concept, providing a first look at the brand's design direction for its upcoming electric vehicles. The concept highlights a modern, aerodynamic design focused on performance and sustainability. It marks a key step in Jaguar's shift to an all-electric lineup, combining advanced technology with the brand's distinctive style. The Type 00 serves as a preview of the design and features expected in future Jaguar EVs, signaling the company's commitment to innovation and its move toward the growing electric vehicle market. This reveal underscores Jaguar's plans to lead in the electric vehicle segment while maintaining its luxury image.

Also Read:&nbsp;<a href="https://www.autox.com/news/car-news/new-bmw-m5-with-717bhp-44-litre-v8-launched-at-rs-199-crore-in-india-does-0-100-in-35-seconds-119106/">New BMW M5 with 717bhp 4.4-Litre V8 Launched at Rs 1.99 Crore in India, Does 0-100 in 3.5 seconds</a>

The Type 00 concept is&nbsp;built on the JEA platform, designed exclusively for electric vehicles, and&nbsp;will serve as the foundation for all future&nbsp;EVs.&nbsp;Jaguar has disclosed that the concept hints at a four-door electric GT, set for its global debut in late 2025.

<h2>Jaguar Type 00 EV Concept: Styling</h2>

The Type 00 design concept adheres to Jaguar’s ‘Exuberant Modernism’ philosophy and embodies the principle of ‘Copy Nothing.’&nbsp;The&nbsp;styling&nbsp;is bold&nbsp;with traditional grand-tourer proportions&nbsp;including&nbsp;a long bonnet and a rearward cabin, topped with a coupe-style roofline that gives the car a sleek, low stance. The front adorns&nbsp;a strong, angular fascia with an enclosed grille, and slim lighting units positioned low on the bonnet and housed in the front bumper. The boxy style is evident in the grille, which showcases Jaguar’s new ‘Device Mark,’ and the air vents positioned lower on the bumper.

<img alt="Jaguar Type00 Rear Quarter" height="720" src="/uploads/2024/12/Jaguar-Type00-rear-quarter.jpg" width="1280" />

On the sides, distinct body lines run along the vehicle’s length, accompanied by flared fenders at the front and rear. Other fine details include a brass trim strip on the front fender that conceals the side-view camera and displays Jaguar’s new leaper logo. The wheels have&nbsp;a new double J roundel, replacing the ‘Growler’ logo. The roof has a glazed body-coloured panel that lets light filter into the cabin. Moving to the rear end, the concept does away with a traditional rear windshield, opting for a pantograph panel that can be raised to reveal the storage space behind the seats. The rear bumper features a noticeable diffuser, and the majority of the rear section is occupied by a unique grille-like panel that integrates the taillights.

<h2>Jaguar Type 00 EV Concept: Interior Layout</h2>

The interior of the Type 00 features a minimalist layout, with a raised centre console that separates the driver and passenger areas. It includes two foldable displays, one for the driver and one for the co-driver. The seats are supported by plinths made of travertine stone, creating a floating effect.

<img alt="Jaguar Type00 Interior" height="720" src="/uploads/2024/12/Jaguar-Type00-interior.jpg" width="1280" />

Jaguar offers customisation options through three 'totems' – Brass, Travertine, and Alabaster –&nbsp;stored in a compartment hidden behind a powered flap on the fender. Placing a totem in the centre console allows users to adjust the cabin's mood, influencing elements like screen displays, lighting, and other settings for a personalised experience.

Also Read:&nbsp;<a href="https://www.autox.com/news/car-news/mercedes-amg-c-63-s-e-performance-launched-in-india-at-rs-195-crore-118942/">Mercedes-AMG C 63 S E Performance Launched in India at Rs 1.95 Crore</a>

<h2>Jaguar Type 00 EV Concept: Mechanical Details</h2>

Jaguar has not yet disclosed specific details regarding the Type 00 concept’s battery or other technical specifications. However, the company has confirmed that the production version will offer a range of 770 km on a&nbsp;full charge and can recover 321 km of range in just 10 minutes with a rapid charger.&nbsp;The production version of the Type 00 is expected to arrive&nbsp;shortly, with a global release planned for 2026.

Jaguar Type 00 EV Concept Revealed Globally, Previews Brand’s Design Language for Upcoming EVs

Jaguar has confirmed that the production version of the Type 00 will offer a range of 770 km on a full charge and can recover 321 km of range in just 10 minutes with a rapid charger.

After revealing its new electrified logo and updated brand identity, Jaguar has now teased its new Design Vision Concept, which will mark its official debut on December 2 at Miami Art Week.&nbsp;The concept highlights Jaguar's striking new design direction, with futuristic aesthetics with modern technology.&nbsp;It is said to inspire the brand’s future vehicles. The vehicle's back is visible in the first official teaser photo, notably lacking the customary rear window. Its sleek, aerodynamic appearance is enhanced by the horizontal slats in the center, which probably hide the taillights.&nbsp;The car has a pronounced, squared-off shoulder line and is painted in a metallic blue colour. &nbsp;

Also Read:&nbsp;<a href="https://www.autox.com/news/industry-news/jaguar-unveils-new-logo-as-it-prepares-for-electric-future-119077/">Jaguar Unveils New Logo as It Prepares for Electric Future</a>

While the exact details are unknown at the time, the concept is expected to provide a glimpse of the brand's future models, likely emphasizing electric and sustainable materials. Let’s have a closer look at other highlights of the brand.

<h2>Jaguar Goes Electric: New Identity, New Logo</h2>

Jaguar has undergone a significant metamorphosis, establishing itself as a premium, all-electric luxury brand.&nbsp;With plans to compete with renowned British luxury brands like Rolls-Royce and Bentley, Jaguar's rebranding demonstrates a dedication to strong design, modernism, and exuberance.&nbsp;With the new logo, the iconic Jaguar head and typeface have been abandoned to adopt a more modern design, marking a dramatic change from the previous logo. The four primary components of the company’s new brand identity are two logos,&nbsp;a typeface, a colour scheme, and a graphic code known as ‘strikethrough.’&nbsp;As of now, Jaguar has not revealed how its new logos will be used on upcoming cars. However, we expect more information to become available once the new Design Vision Concept debuts.

Also Read:&nbsp;<a href="https://www.autox.com/news/car-news/jaguar-classic-e-type-commemorative-edition-revealed-118763/">Jaguar Classic E-Type Commemorative Edition Revealed</a>

Talking about the new brand identity, the company shares ‘Our vision for Jaguar today is informed by this philosophy. New Jaguar is a brand built around Exuberant Modernism. It is imaginative, bold, and artistic at every touchpoint. It is unique and fearless.&nbsp;This is a reimagining that recaptures the essence of Jaguar, returning it to the values that once made it so loved, but making it relevant for a contemporary audience.&nbsp;We are creating Jaguar for the future, restoring its status as a brand that enriches&nbsp;the lives of our clients and the Jaguar community.'

Jaguar Design Vision Concept Teased Ahead of Global Debut on December 2

Jaguar has offered a glimpse of its upcoming Design Vision Concept, which will make its formal premiere on December 2 during Miami Art Week. This comes after the brand introduced its new logo and brand identity.

Jaguar is undergoing a significant transformation, positioning itself as a high-end, all-electric luxury brand. This shift is highlighted by the introduction of new logos, leading up to the release of the Jaguar Design Vision concept car. Aiming to compete with British luxury brands like Bentley and Rolls-Royce, Jaguar’s rebranding is guided by a philosophy focused on exuberance, modernism, and compelling design. These changes signal a break from the past and the beginning of a new chapter. The Jaguar Design Vision concept will offer a preview of the brand's electric future, featuring innovative design and technology. As Jaguar moves forward, it seeks to redefine luxury and performance.

<h2>New Style</h2>

Jaguar's new brand identity includes four main elements: two logos, a typeface, a colour palette, and a graphic code called "strikethrough." The typeface, referred to as a "device mark," combines uppercase and lowercase letters to spell out "Jaguar." It is displayed in gold on a white background with horizontally aligned rectangles.

Also Read:&nbsp;<a href="https://www.autox.com/news/car-news/jaguar-classic-e-type-commemorative-edition-revealed-118763/">Jaguar Classic E-Type Commemorative Edition Revealed</a>

The background is an example of the "strikethrough" graphic code, which consists of horizontal lines within a rectangular frame. The "strikethrough" also appears in the redesigned "leaper" logo, an updated version of the jaguar mascot. The new "leaper" logo presents a more angular representation of the pouncing cat.

<img alt="Jaguar New Logo 2 " height="720" src="/uploads/2024/11/Jaguar-New-Logo-2-.jpg" width="1280" />

The jaguar face logo, which has been used on the grilles of Jaguar cars for the past two decades, is replaced by a new circular badge. The emblem features the letters ‘J’ and ‘r’ in brass within a circle, linked by a curved border.&nbsp;The logos are complemented by a new colour palette, based on primary colours—red, blue, and yellow—that reflect the value of ‘exuberance’.

<img alt="Jaguar New Logo" height="720" src="/uploads/2024/11/Jaguar-New-Logo.jpg" width="1280" />

<h2>The Jaguar EV</h2>

Jaguar has not yet revealed how its new logos will appear on future cars, but more details will come when the automaker shows a "design vision" concept car at Miami Art Week on December 2. The concept will give a first look at the first car in Jaguar's updated lineup, which started public road testing last week, with teaser images of an electric four-door grand tourer in camouflage.

Also Read:&nbsp;<a href="https://www.autox.com/news/car-news/jaguar-xjs-reborn-as-twr-supercat-gets-592bhp-v12-carbon-fibre-bodywork-and-more-116975/">Jaguar XJS Reborn as TWR Supercat; Gets 592bhp V12, Carbon Fibre Bodywork, and More</a>

The car is expected to go into production by the end of 2026. Jaguar shared that its electric platform will aim for a range of up to 692km and the ability to add 321km of range in 15 minutes with a Level 3 fast charger.

Jaguar is focusing on design, saying its electric cars will stand out with a unique look. The company criticized the current EV market for its high-riding, aerodynamic designs and plans to offer cars with a lower, longer shape.

Jaguar Unveils New Logo as It Prepares for Electric Future

Jaguar has unveiled its new logo as part of its plans for the future of manufacturing. The British luxury automaker is set to launch three new electric vehicles in 2026.

Jaguar has resurrected the legendary E-Type, a classic sports car that hasn't been produced in over 50 years. These two new Jaguar E-Types were created by JLR's Works Bespoke division for a special customer in Southeast Asia. The cars are painted in Signet Green and Opal Black, colours inspired by the final versions of the Series 3 E-Type from 1974. Inside, the luxurious leather seats feature a unique woven pattern, a first for Jaguar Classic. These bespoke E-Types showcase the timeless elegance and performance of the original E-Type, making them highly sought-after by collectors and enthusiasts worldwide.

Chief Commercial Officer Lennard Hoornik said: 'With E‑type Commemorative, our Classic team set out to improve on an already near‑perfect design. As the original creators of E‑type, we are uniquely positioned to subtly integrate both aesthetic and engineering enhancements borne out of decades of knowledge, skill and passion. The unique specification and our collaboration with renowned jewellers Deakin &amp; Francis has resulted in a machine as close to driveable precious metal as it is possible to conceive.'

Also Read:&nbsp;<a href="https://www.autox.com/news/car-news/jlr-classic-revives-the-retro-land-rover-defender-with-a-v8-engine-118212/">JLR Classic Revives the Retro Land Rover Defender with a V8 Engine</a>

<h2>More about Jaguar E-Type</h2>

<img alt="Jaguar Classic E Type Side" height="720" src="/uploads/2024/10/Jaguar-Classic-E-Type-side.jpg" width="1280" />

Jaguar has released two exclusive Classic E-Type cars, each a unique masterpiece. Dressed in striking Signet Green and Opal Black, these limited edition vehicles capture the timeless elegance of the original E-Type.&nbsp;The Jaguar grille logo is finished in silver, with the central Growler emblem crafted from 18-karat gold. The rear Jaguar badge is also elegantly finished in sterling silver.

Inside, the cabins are a testament to craftsmanship. Upholstered in premium leather with hand-woven inserts, the seats offer both comfort and style. The steering wheel, gear shift, and dashboard switches are crafted from high-quality materials, reflecting the attention to detail that went into creating these exceptional cars.&nbsp;The Growler logos on the gear knob and the center of the steering wheel are crafted from 18-karat gold. Even the car keys are finished in silver, featuring gold Growler logos to match the vehicles.

<img alt="Jaguar Classic E Type Interior" height="720" src="/uploads/2024/10/Jaguar-Classic-E-Type-Interior.jpg" width="1280" />

Also Read:&nbsp;<a href="https://www.autox.com/news/industry-news/jlr-india-registers-36-yoy-sales-growth-in-first-half-of-fy2025-sells-3214-units-118667/">JLR India Registers 36% YoY Sales Growth in First Half of FY2025, Sells 3,214 Units</a>

Under the hood, the cars boast a powerful 3.8-litre engine enhanced with modern technology. The new 5-speed gearbox provides a smooth and responsive driving experience. These limited edition E-Types offer a perfect blend of classic design and modern performance, making them highly desirable for collectors and enthusiasts alike.

Jaguar Classic E-Type Commemorative Edition Revealed

Jaguar’s Classics division has unveiled two exquisitely crafted E-Type models, the result of thousands of hours of expert craftsmanship.

<a href="https://www.autox.com/new-cars/jaguar/">Jaguar India</a>&nbsp;has quietly removed the I-Pace from its official website, hinting at the SUV's discontinuation.&nbsp;The <a href="https://www.autox.com/news/car-news/jaguar-i-pace-all-electric-suv-launched-in-india-109193/">I-Pace was the brand's first and only EV in the country that went on sale in March 2021</a>. It carried a sticker price of Rs 1.26 crore (ex-showroom) before it was delisted.&nbsp;While Jaguar hasn't made an official announcement,&nbsp;the SUV's dwindling sales and lack of periodic updates seem to be the reasons for its discontinuation.&nbsp;Notably, the company has also delisted the F-Type,&nbsp;whose production was suspended last month for the international market.&nbsp;For now, Jaguar only offers the F-Pace SUV in India.

Also Read:&nbsp;<a href="https://www.autox.com/news/industry-news/jlr-india-announces-5-year-service-plan-for-land-rover-range-rover-and-jaguar-models-117609/">JLR India Announces 5-year Service Plan For Land Rover, Range Rover, and Jaguar Models</a>

<h2>Jaguar I-Pace: Powertrain</h2>

The I-Pace's powertrain consisted of a 90kWh battery and two electric motors that together delivered 389bhp and 696Nm of performance figures. The SUV had a range of 470 kilometres and a 0-100km/h sprint time of 4.8 seconds.&nbsp;It used to be charged in 15 minutes for a range of approximately 127 kilometres&nbsp;using a DC fast charger with a 60 kW capacity that also provided full charge in 55 minutes.&nbsp;The SUV's battery was charged in an hour using a 50 kW charger, giving it a range of up to 270 kilometres.&nbsp;Additionally, an optional 11 kW wallbox charger and a 7.4 kW AC charger were also provided.

<h2>Jaguar I-Pace: Features</h2>

The I-Pace electric SUV was fitted with a fully digital driver's display,&nbsp;16-way heated, cooled, and powered memory front seats, a 5.5-inch display for climate controls, and a 10-inch touchscreen. It had a&nbsp;tyre pressure monitoring system (TPMS),&nbsp;six airbags, ABS with EBD, electronic stability control, ISOFIX child seat mounts, a 360-degree camera, and a parking assist for safety.

Also Read:&nbsp;<a href="https://www.autox.com/news/car-news/jaguar-bids-adieu-to-f-pace-with-90th-anniversary-svr-575-editions-117197/">Jaguar Bids Adieu to F-Pace with 90th Anniversary, SVR 575 Editions</a>

<h2>Jaguar F-Pace: The Only Model On Sale Now</h2>

The F-Pace is Jaguar's only model available in India, with a price tag of Rs 72.90 lakh (ex-showroom). It has&nbsp;a bigger grille with diamond inserts, slim LED headlights, and dual-barrel DRLs. The SUV comes with a single fully loaded variant&nbsp;(R Dynamic S), as well as petrol and diesel engine options.&nbsp;The 2-litre turbo-petrol unit produces 245bhp and 365Nm, while the 2-litre turbo-diesel mill generates 201bhp and 430Nm.&nbsp;They both use eight-speed automated transmission&nbsp;and an all-wheel drivetrain.

Jaguar I-Pace Electric SUV Discontinued in India? Model Delisted from Website

Jaguar India has quietly removed the I-Pace from its official website, hinting at the SUV's discontinuation. The Jaguar I-Pace's powertrain included a 90kWh battery and two electric motors that together produced 389bhp and 696Nm of performance figures.

City	Ex-showroom Price
Jamshedpur	Rs. 72.90 Lakh onwards
Khunti	Rs. 72.90 Lakh onwards
Chaibasa	Rs. 72.90 Lakh onwards
Rairangpur	Rs. 72.90 Lakh onwards
Joda	Rs. 72.90 Lakh onwards

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