Piaggio Group opens its first dealership in India, the Motoplex, in the city of Pune. The dealership will retail three brands under the Piaggio umbrella – Vespa, Aprilia and Moto Guzzi.
In the recent times, almost every major automaker across the world has either come to India or expressed its desire to enter the Indian market. The latest ones to join this list is none other than Moto Guzzi and Aprilia. India is a familiar market for the Piaggio Group since 1999, the year when it started its operations in India.
The Motoplex is Southern Asia’s first concept store of its kind which will provide the in-store experience the Piaggio Group is known for. Other cities to get the Motoplex multi-brand stores globally, in the recent times, are Milan, New York City, Shanghai and Beijing. This store will offer three brands which Piaggio Group owns – Vespa, Moto Guzzi and Aprilia – and brings these aspirational brands closer to Indian customers.
Commenting on the new store launch, Mr. Stefano Pelle, Managing Director of Piaggio India, said, “We are very happy to launch South Asia’s first Motoplex store in India. The Motoplex store is a futuristic concept that enables a dealer to leverage more brands and products within the same retail space. The Motoplex formula is the realization of the broader vision of the Piaggio Group in the field of offering its vehicles and developing a closer relationship with its customers and potential customers. Not only is this a showroom for Vespa, Moto Guzzi, Aprilia and Piaggio motorcycles and scooters, but it is also a fascinating experience of the renowned style, technology and heritage of two-wheeled vehicles which are proudly 'Made in Italy'. We'll launch more of these stores in the future, all over the Subcontinent”.