Royal Enfield Classic 350 Redditch series launched

Royal Enfield adds three new heritage colour options to the Classic 350 range.

Redditch, UK is the birth place of Royal Enfield motorcycles, which happens to be the oldest motorcycle brand in continuous production to date. And as another commemorative measure Royal Enfield has launched a new line of Redditch series models for its Classic 350 model. The Royal Enfield Classic 350 is a quintessentially British motorcycle with trademark 1950s motorcycle design cues evident in its front & rear mudguards, the headlight casing, the fuel tank, the oval tool box, the exhaust fins, the speedometer dials, the single-seat spring saddle, tail light assembly and the headlamp cap.

What the Redditch series of the Royal Enfield Classic 350 get in addition is the availability of three new paint shades in the form of Redditch Red, Redditch Green and Redditch Blue, which now takes the total number of Classic 350 variants to nine. Mechanically, the Royal Enfield Classic 350 Redditch series remains identical to the standard model. The Royal Enfield Redditch series will be available at Rs. 1.46 lakh (on-road Delhi).

Introducing the new Redditch colour options, Rudratej (Rudy) Singh, President, Royal Enfield said, “Royal Enfield launched the Classic in 2008 based on its popular ‘J2’ model, as our brand has always taken inspiration from its rich heritage to come up with evocative motorcycles in the modern era. The Classic then became one of the most loved motorcycles from Royal Enfield. Looking back into our decades old legacy, we have given Classic a makeover taking cues from the motorcycles produced at Redditch, Royal Enfield’s birthplace UK. In 2017, we are bringing the Classic 350 in - Redditch Red, Redditch Green and Redditch Blue that re-imagine shades on our 1950’s motorcycles that first came out of Royal Enfield plant in Redditch, a town steeped in British motorcycle build tradition. The introduction of the Redditch series on Classic 350 is a reinforcement of the Classic franchise and its huge success across all our markets.”

“Apart from the new colours from the 1950’s, the 2017 Redditch series will feature the Royal Enfield Redditch monogram, first used in 1939 on the prototype of 125cc ‘Royal Baby’, a 2-stroke motorcycle. The use of the original Redditch monogram makes the Redditch series more special as it revives our association with the motorcycles produced out of Redditch in that era.” added Rudy.

The outbreak of WWII put an end to the production plans of the Royal Baby - the 125cc motorcycles for the larger public. The Redditch plant stopped producing motorcycles in 1967.