Royal Enfield enters pre-owned motorcycle segment

The first Royal Enfield Vintage store is located in Chennai.

Royal Enfield has announced the launch of its first pre-owned motorcycle store in Chennai, called Vintage.

Royal Enfield Vintage store is a new format that will deal exclusively in pre-owned, refurbished and restored motorcycles. It is designed for existing and potential Royal Enfield customers looking for quality tested and certified pre-owned motorcycles with optimum value and a hassle-free experience. Vintage will also be a trusted platform for aficionados to own a piece of Royal Enfield legacy.

Vintage is a concept that allows for easy discovery and access to pre-owned Royal Enfield motorcycles with the advantage of transparent process and pricing. Targeted at Royal Enfield motorcycle connoisseurs, Vintage is the ideal platform for a variety of customers and enthusiasts.

The Vintage store will only deal in Royal Enfield badged motorcycles and will have three lines of business: ‘pre-owned’ motorcycles and ‘refurbished’ motorcycles, wherein a thorough quality check will be conducted and refurbishment will be undertaken as per requirement; and ‘restored’ motorcycles, wherein vintage motorcycles will be repaired and restored to original condition.

Motorcycles will be quality tested, refurbished and repaired by the hands of trained Royal Enfield technicians and will be certified with optimum value. Each motorcycle will be refurbished with genuine motorcycle parts and spares and undergo a claimed 92-point quality check, thereby guaranteeing quality assurance and reliability.

With an aim to make the entire process hassle-free and transparent, Vintage store will have a set of standardised processes and pricing for purchase and sale of pre-owned motorcycles. The store will also offer assistance with financing options and ensure motor insurance, warranty and post-sales service for motorcycles.