The Urus crossed the 100-unit mark only last year in March 2021.
It seems that the Urus is quite a success in our market, as Lamborghini recently delivered its 200th unit in India. The performance SUV accounts for 50% of the company’s sales in the country, and notably, it took the brand just four years to achieve this milestone.
Earlier this year in March, Lamborghini crossed the 400-unit sales milestone in India since it began its operations in 2007. The Urus made its debut in India in January 2018, and its deliveries began in September of the same year. In March 2021, the company announced that it has sold 100 units of the SUV in India, which means it took just 16 months for the company to sell the next 100 units.
Executives at the helm believe that the reason behind the lopsided figures is the 'carry over demand' caused by the pandemic, which crippled the global automotive market. The same demand was met over the past 16 months. The Urus has reportedly played an important part in attracting new customers to the Lamborghini brand, given that 80% of Urus buyers are first-time Lamborghini customers.
The company claims that the Urus has also helped it go beyond Tier 1 cities. The car has been purchased in cities including Kanpur, Lucknow, Bhubaneswar, Daman, Udupi, Shillong, and Guwahati. The average waiting period for Urus is currently between 8 to 12 months.