Tata's 'Keys to Safety' scheme includes easy financing options, long-tenure loan offers and exclusive benefits of up to ₹45,000 for 'COVID frontline warriors.'
It's no surprise that to re-generate demand and interest of customers in a post-COVID lockdown world, carmakers will have to play smart and come up with discounts and numerous other incentives whilst balancing their losses. After a majority of automakers in the country announced warranty period extensions and free service schemes to help their current customers affected by the unprecedented lockdown, brands now seem to be focussed on offers for new customers.
Tata has recently announced its 'Keys to Safety' scheme that provides multiple financing solutions and long-tenure loans for new customers. For example, a customer can purchase a Tiago with the initial EMIs for first six-months set as low as ₹5,000 (for a loan amount of up to ₹5,00,000 & a 5-year loan tenure), thanks to a customisable bullet EMI scheme. These EMIs will then increase gradually and for the final EMI, the customer can either pay the full amount of the bullet EMI or return the car to the Tata Motors Finance (finance partner). There's also a third option of refinancing the final bullet EMI.
Tata is also offering 100% on-road funding options for its entire BS-VI product portfolio that can be bundled with long-tenure loans (of up to 8 years) to further minimise the EMI amount. As a tribute to 'COVID frontline warriors' across the country (doctors, healthcare professionals, essential service providers and police), the scheme also encompasses benefits of up to ₹45,000 for them. All schemes & discounts, however, are applicable across Tata's entire BS-VI product portfolio, except the Altroz.
To battle the rapid spread of Coronavirus in the country, Tata has already started its 'Click To Drive' online sales portal for new vehicle purchase plans. The 'Keys To Safety' scheme will apply to both online & offline transactions.
*The 'Keys To Safety' scheme is also not applicable to the Hexa, as it is not BS-VI compliant.