Toyota Reveals New Century Coupe Concept — To Rival Rolls-Royce & Bentley

It is the Vellfire that represents the epitome of Toyota’s luxuriousness and class for us in India. But that is not the case for Japan — they have had the Toyota Century as the carmaker’s flagship offering, and it has been the go-to choice for the country’s ultra rich. Toyota has taken a radical step for Century, breaking it away from Toyota as a standalone brand, with an aim to rival the likes of Rolls-Royce and Bentley. Marking this move, Century has launched a new coupe concept at the Japan Mobility Show 2025.

Century Coupe Concept

The concept wears Century’s phoenix logo and features ‘CENTURY’ lettering at the back. It features a long bonnet with vents on top, body-coloured front grille, asymmetrical doors, a flowing roofline, and humongous multi-spoke alloy wheels.

The interior of the concept vehicle features a four-seater layout with a lounge-like passenger seat. There’s a translucent partition that separates the driver from the rest of the cabin. The steering wheel is shaped like an aircraft yoke, and is surrounded by three screens — one in landscape orientation and the other two in portrait.

Also Read: Infiniti QX80 R-Spec Concept Boasts GT-R’s 986bhp Twin-Turbo V6 Engine Under the Hood

Century’s phoenix emblem is seen on various surfaces inside the cabin, as well as on the outside. Details about the powertrain of the car are yet to be disclosed, though design cues like the front grille, air intakes, and hood vents suggest that it will come with an IC engine.

Also Read: Renault Duster India Comeback Confirmed – Debut on Republic Day 2026

Century is yet to reveal a launch timeline for the coupe. We expect more details to follow in the coming months.