Volvo rolls out its ‘Freedom from Hassle’ campaign, which gives XC40 customers a Rs 3 lakh discount on the car, along with free accessories worth Rs 1 lakh. The offer is a part of the company’s celebration of India’s 74th Independence Day.
As car sales begin to pick-up gradually after the nationwide COVID-19 lockdown, Volvo India is looking to provide an impetus to prospective customers in the spirit of the country’s upcoming 74th Independence Day, with its ‘Freedom from Hassle’ campaign. The ideology behind the Volvo Freedom from Hassle campaign is that customers within the entry-level luxury SUV segment shouldn’t feel like they are missing out on better offers from other car companies while buying the XC40 during this time. And to make sure that this is the case, Volvo has rolled out a generous discount of Rs 3 lakh on its baby SUV. The XC40 T4 for India was launched on the 15th of December, 2019, in R-Design spec.
The Volvo XC40 T4 R-Design currently retails at Rs 39.90 lakh (ex-showroom). But now thanks to the ‘Freedom from Hassle’ campaign, customers can have one for Rs 36.90 lakh (ex-showroom). What’s more, customers are also eligible for Rs 1 lakh worth of free accessories as well.
'We want to create an ecosystem where our customers can focus on technology and comfort features of XC40 without worrying about the price. Hassle-Free Offer does that seamlessly by smoothing out their buying experience,' says, Charles Frump, Managing Director, Volvo Car India.
The ‘Freedom from Hassle’ campaign will be on offer on the current batch of XC40 T4 R-Design units in the inventory of dealers, states Volvo. The company states that it will gauge the customer response to the new offer for a while.
The Volvo XC40 R-Design is available with a single powertrain on offer, a 2.0-litre four-cylinder turbocharged petrol engine, which good for 187bhp @ 4,400rpm and 300Nm @ 1,750rpm. The engine is mated to an eight-speed automatic gearbox and drive is sent to the front wheels.
You can read our review of the Volvo XC40 here - Volvo XC40 T4 R-Design Review