Audi and Ajio Luxe Team Up: 30+ Premium Audi Collection Lifestyle Products Launched

Audi has partnered with Ajio luxe to launch an exclusive range comprising more than 30 products, including lifestyle essentials, premium collectibles, stylish accessories, and intricately designed miniatures. The meticulously crafted collection spans a wide price range—from Rs 3,000 to Rs 95,000. It reflects Audi's premium craftsmanship and a strong commitment to detail, design, and quality. 

Mr. Balbir Singh Dhillon, Head of Audi India, said, 'Audi India, we believe style is an extension of performance. Our collaboration with Ajio Luxe allows customers to bring home progressive design ethos in a new form. More than just fashion, the Audi Collection represents a way of life refined, expressive, and confidently understated. Each piece reflects design DNA, shaped by performance, enhanced by craftsmanship, and rooted in Progress.'

Also Read: Audi Q7 Signature Edition Launched in India at Rs 99.81 Lakh with Cosmetic Updates

Mr. Deval Shah, Business Head, Ajio Luxe, said, 'At Ajio Luxe, we understand the evolving aspirations of top consumers, who drive the majority of discretionary spending. While luxury was once confined to a handful of cities, building nationwide access through a seamless, digital-first experience. The Audi Collection is a natural extension of our vision to curate like-minded brands and elevate the consciousness for all things luxury.'

Audi and Ajio Luxe Team Up: What's More?

The new Audi collection offers exclusive items across four categories: Business, Active, Audi Sport, and Miniatures. Each item, like bags, sunglasses, watches, or model cars, shows Audi's focus on quality, precision, and lasting design. The Business line caters to the modern professional with sophisticated, purposeful designs. For off-duty moments, the Casual range offers laid-back style with essentials like sunglasses, caps, and everyday bags that make a subtle statement.

Also Read: New Audi Q3 Marks Global Debut with Updated Design, Plug-in Hybrid Option and More

For adventurers and performance enthusiasts, the Active and Audi Sport lines feature rugged, high-performance gear and accessories. Rounding out the collection, the Miniatures series transforms Audi’s iconic vehicles into finely detailed collectibles.