Michael Perschke, who was appointed the CEO of Automobili Pininfarina in 2018, has stepped down from the position. His role will be taken over by the company's current COO, Per Svantesson.
Michael Perschke has stepped down from his role at Automobili Pininfarina. Perschke was appointed as the CEO of Mahindra’s high-performance EV brand at the time of its inception in 2018. In the interim, Automobili Pininfarina’s current COO, Per Svantesson, will take over the role of Perschke, the company has confirmed.
After acquiring iconic Italian design house Pininfarina in 2015, Mahindra expanded its operations to create Automobili Pininfarina in 2018 as a brand-new electric car company with an aim to design, engineer, and manufacture technology for extreme performance luxury electric vehicles. Perschke took charge as the CEO of the new brand in July 2018, although he was already working as an advisor for the group since 2017. Prior to that, Perschke worked in leading positions with a number of automakers, including Audi India, where he held the role of managing director between 2010 and 2013.
Commenting on the change in leadership at Automobili Pininfarina, Pawan Goenka, Chairman and MD, Mahindra, said, 'Michael Perschke has decided to leave his position as Managing Director and CEO of Automobili Pininfarina GmbH. Michael was instrumental in the creation of Automobili Pininfarina's business model and strategy. He can look back on an impressive success story in developing a disruptive product and founding this organization. We wish to place on record our appreciation for Michael Perschke for his passionate contribution and wish him the very best for his future endeavours. We are pleased to appoint Per Svantesson as the Managing Director and CEO for Automobili Pininfarina with immediate effect. Per has worked closely with our business since 2017 and calls upon 36 years of international experience in senior automotive industry positions. Per will now work under the guidance of the Board as we continue on our mission to make Automobili Pininfarina the most desirable and sustainable luxury electric carmaker in the world.'
With Perschke at the helm, Pininfarina introduced its first electric project, the Battista, in 2019. The 1,877bhp all-electric hypercar will be produced in a limited number, only150 units. Earlier in March 2020, the company also revealed the Battista Anniversario edition to commemorate the company’s 90th anniversary. The Anniversario version is even more exclusive – only 5 units will be made.