The three European carmakers have launched 'contactless' online sales and service campaigns for their respective customers in India.
With the COVID-19 outbreak getting worse by the day, automakers in India are now choosing online platforms to do business in the county. BMW, Mercedes-Benz and Volkswagen have launched their online retail sales and service campaign in India, and all three carmakers have decided to take all the necessary measures to service their customers post the lockdown in a ‘contactless’ way.
In a statement released by BMW, the company has launched ‘BMW Contactless Experience’ that will help consumers to buy new as well as pre-owned cars online. The platform will also enable BMW customers to book their vehicle services online. The customers won’t have to visit the dealership for any formalities either. In case of a new car purchase, the vehicle will be delivered to customers’ doorsteps after ‘a thorough sanitisation process’. The vehicle documents will be handed over in a sanitised envelope to the new buyer. Pre-owned cars will also be delivered using a similar process. For servicing a vehicle through BMW Contactless Experience, the vehicle will be picked up and dropped from a customer’s place and it’ll be serviced and delivered in a ‘fully sanitised’ condition.
Mercedes-Benz has launched a similar campaign by the name of ‘Merc from Home’ for their customers in India. The company had already started its online shop for used cars back in January 2020. Commenting on the launch of the new online sales and service initiative, Martin Schwenk, MD & CEO, Mercedes-Benz India, said “We believe that buying a Mercedes should be as easy as buying food online for our customers; we expect that 25 percent of our worldwide passenger car sales will be made through online channels by the year 2025”.
Volkswagen’s online retail and sales programme works in more or less the same as BMW and Mercedes' online campaigns. The company says it has integrated its online initiative with 137 sales and 116 service outlets across the country.
Apart from these three brands, Hyundai and Tata had already launched their online sales campaigns earlier this month. Expect more manufacturers to launch their online sales and service campaigns in the coming weeks, since going ‘contactless’ will be the new norm for most of the businesses in the country for a substantial period of time.