Harley-Davidson appoints Jochen Zeitz as President & CEO

Jochen Zeitz has been serving as Acting President of Harley-Davidson after the company's former CEO, Matt Levatich, stepped down in February 2020.

Jochen Zeitz has been elevated as the President and CEO of Harley-Davidson. Zeitz was appointed as the president of the brand in the interim after Harley-Davidson’s former head, Matt Levatich, stepped down from his position in February 2020. Zeitz will also continue to be the chairman of the board of Harley-Davidson.

Commenting on his new role in these trying times, Zeitz said, “In alignment with the board, my decision to become the President and CEO of Harley-Davidson reflects my deep passion and commitment to this company. During this extraordinary time of crisis, my first priority is the well-being of our H-D community as I execute our COVID-19 response plan efforts to stabilize the business, resume operations and recover. I am also leading a necessary and comprehensive overhaul of the company structure, operating model, and strategy as we adjust to the new post COVID-19 realities. Over the next few months, we will rewire the business and define a new 5-year strategic plan later this year. I will then oversee the implementation of these changes and reignite Harley-Davidson as one of the most revered and iconic brands in the world."

In the past few years, Harley-Davidson has witnessed a significant fall in its sales across the world. This was also the main reason behind Levatich’s departure after working with the brand for over 26 years! With Zeitz at the helm, the company will be hoping to change its fortunes in the coming years. Not to mention, with new products in the pipeline – including the fully electric Livewire as well as the upcoming Pan America 1250 ADV – Harley-Davidson is surely trying to breaking the mould.

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