Hero MotoCorp Announces “Hero For Startups” Accelerator Programme

Hero MotoCorp has launched the “Hero for Startups” initiative in India to support innovation and entrepreneurship. The program aims to assist startups with mentorship, funding opportunities, and access to Hero MotoCorp’s network and resources. Focused on areas like mobility, sustainability, and technology, the initiative is part of the company’s efforts to promote innovation and foster collaboration. Through this program, Hero MotoCorp seeks to build a strong ecosystem that encourages startups to grow and contribute to India’s economic progress.

“Hero For Startups” Initiative: Key Highlights

The leading Indian two-wheeler manufacturer has introduced the "Hero For Startups" (HFS) programme with a mission to "redefine mobility for Bharat and beyond." The HFS programme aims to identify and support innovative startups in India that show the potential to revolutionise the automotive sector. The automaker stated that the initiative aligns with its vision of "Being the Future of Mobility" and is designed to build a dynamic ecosystem of technological innovation and talent.

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Participating startups will have access to Hero MotoCorp’s R&D facilities in Germany and India, along with its extensive dealer and supplier networks. They will also receive mentorship and the opportunity to develop paid Proofs of Concept (PoCs). Successful PoCs could be integrated into Hero’s product lineup, providing startups with market exposure and growth opportunities. The programme’s primary goals are to advance disruptive technologies, collaborate with emerging ventures, and drive sustainable, scalable innovation to shape the future of mobility.

Commenting on the occasion, Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp said, ''Hero For Startups is our commitment to shaping the future of mobility and beyond through innovation, entrepreneurship, and collaboration. Rooted in the vision of our Hon'ble Prime Minister Shri Narendra Modi’s Atmanirbhar Bharat, it is a transformative platform that empowers India to excel on the global stage. Inviting dreamers, doers, and visionaries, this initiative is a catalyst for extraordinary ideas to tackle real-world challenges for Bharat while opening doors to unprecedented opportunities. Hero For Startups accelerates India’s rise as a global leader, setting new benchmarks for innovation and impact and creating a world of possibilities for generations to come.'

Hero MotoCorp Sales Figures: December 2024

In other news, Hero MotoCorp recently announced its sales figures for December 2024. The company recorded a 17.53% decline in total sales, which amounted to about 3.25 lakh units in December 2024, compared to 3.94 lakh units in the same month the previous year.

Sales of motorcycles fell by 15.83%, totalling over 2.98 lakh units, while scooter sales plummeted by 32.84%, reaching only 26,390 units. Domestic sales for both motorcycles and scooters dropped 22.15% year-on-year (YoY) to roughly 2.94 lakh units, while exports saw a significant rise of 90.9%, reaching 30,754 units.

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In contrast, the two-wheeler manufacturer’s electric vehicle division, VIDA, marked a key achievement, recording 46,662 retail sales during the same period, reflecting positive momentum in the electric mobility sector despite the overall decline in sales.