JSW MG Motor India Inaugurates First MG Select Experience Centre in Thane

JSW MG Motor India has launched MG Select, a new retail initiative aimed at offering a more premium car-buying experience, with its first centre now open in Thane, Maharashtra. Positioned around the theme of ‘Reimagining Luxury,’ MG Select showrooms will focus on delivering a more personalised and design-focused retail format, combining modern aesthetics, customer-centric services, and sustainability. The spaces draw inspiration from art galleries, with minimalistic white interiors and earthy tones intended to create a clean, open layout. Prioritising simplicity and exclusivity, the showroom design ensures the vehicle remains the focal point. As part of this rollout, MG plans to open 14 MG Select outlets across 13 major cities, including Thane, by the end of the third quarter of calendar year 2025.

New MG Select Showroom 

Two high-end models, the M9 Presidential Limousine and the Cyberster electric roadster, are slated for launch via MG Select. These models are already on display at the MG Select outlet in Thane.

Also Read: MG Windsor EV Beats Tata Punch EV, Becomes India’s Top-Selling EV in FY2025

Commenting on the occasion, Anurag Mehrotra, Managing Director, JSW MG Motor India, said, 'Luxury consumption in India has grown exponentially in recent years, with MG SELECT, we aim to further create a niche for the luxury car buyers by redefining and elevating the car ownership journey. Our vision of redefining the Indian luxury automotive landscape aligns with our dealer partners, and together we will create newer benchmarks by offering technologically advanced products and exclusive experiences.'

Pawan Ailsinghani, Dealer Principal, MG SELECT Thane, said, 'This centre transcends the traditional showroom experience to redefine automotive luxury for our discerning clientele in Thane. This will also cultivate a community where every customer’s aspirations are realised and their patronage is genuinely cherished.'

In other news, JSW MG Motor India recorded retail sales of 5,829 units in June 2025, reflecting a 21% year-on-year growth despite a 7.5% decline compared to May 2025.

Also Read: MG Set to Unveil Cyberster Black, Cyber X and More at Goodwood Festival of Speed

This positive annual performance is largely driven by the increasing demand for MG’s electric offerings, especially the Windsor EV and ZS EV, which continue to gain momentum in key metropolitan areas. The company’s EV portfolio is becoming a core part of its business strategy as it gears up to enter the premium space.