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Maserati Fuoriserie Customisation Programme Launched in India

The Maserati Fuoriserie Programme is an exclusive personalisation programme by the Italian luxury vehicle manufacturer that will allow customers to go beyond what is available on the shelf and create a vehicle unlike any other.

By Kanika Sachdeva

12 Apr, 2023

2 min read

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Maserati Futura

Maserati is known for being performance-focused and offering in-house designs. Adding to this, Maserati' has launched its customisation programme to offer more motoring enthusiasts. Called 'Fuoriserie', it's an exclusive personalisation programme by the Italian luxury vehicle manufacturer, which will allow customers to create a vehicle unlike any other. According to the company, it is a way to design and customise materials, finishes, paint options, and seats, in accordance with your own tastes and preferences. You can reach out to a certified Maserati dealer to transform your vehicle into a Maserati Fuoriserie car.

Also Read: Maserati MC20 Launched in India at Rs 3.69 Crore

The programme, according to the manufacturer, enables Maserati customers to change carbon fibre trims, leather upholstery, exterior paint colours, and more. It is divided into three collections – Unica, Corse, and Futura. The three collections are claimed to offer a wide range of customisation options to help customers build a bespoke Maserati to suit their preferences.  

Maserati Unica Collection

The Unica collection is created for those with modern and contemporary preferences. Its customisation options include contemporary design themes, graphic elements for the interior, and special colours inside & out. 

Maserati Corse Collection

Maserati Corse

The Corse collection is designed and crafted to celebrate the 'Gentleman Racer' era, offering racing liveries and heritage colours. It draws inspiration from the historical bodyworks of the Officiene Alfiere Maserati and materials like carbon fibre and polished aluminium.

Maserati Futura Collection

The Futura collection is designed for those who like innovative and futuristic elements. It offers sustainability, technology, and premium materials, along with Biolime and Graphite Blue interior colours.  

Also Read: Maserati Ghibli Review, Test Drive

Reportedly, the Fuoriserie customisation programme will improve the brand's position in the Indian market and enable customers to possess a truly bespoke Maserati.

Maserati Levante Trofeo: Engine, Performance

Meanwhile, the company recently delivered its first custom-built Levante Trofeo in Blue Denim Solid paint to a customer in Chennai, Tamil Nadu (India). The Levante Trofeo uses a 3.8-litre Ferrari-built twin-turbocharged V8 engine, which churns out 580bhp of maximum power and 730Nm of peak torque. Rolling on 21-inch Staggered Helios wheels, it can accelerate from 0 to 100km/h in 4.1 seconds and has a top speed of around 300km/h.

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