Royal Enfield Records Highest-Ever Festive Demand with 1.25 Lakh Bikes Sold in October 2025

Festive cheer and recent tax cuts have significantly boosted sales for many OEMs. Royal Enfield has emerged as a key beneficiary, with over 2.49 lakh motorcycles sold during September–October, a 26% YoY growth. In October 2025, the company sold 1.25 lakh units, up from 1.11 lakh units sold in the same month last year – a 13% increase. Domestic sales grew by 15%, reaching 1.17 lakh units, while exports declined by 7% to 8,107 units. For comparison, Royal Enfield had sold 1.02 lakh units domestically and 8,688 units internationally in October 2024.

Commenting about the performance for October 2025, B. Govindarajan, Managing Director - Eicher Motors Ltd. and Chief Executive Officer Royal Enfield, said, 'This festive period has been truly special for all of us at Royal Enfield, as the festive spirit translated into an overwhelming response from customers across the country. With over 2.49 lakh motorcycles sold during the festive months of September and October, our best-ever festive performance, we have achieved a milestone that speaks volumes about our momentum and the unwavering love riders have for the brand.'

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He also added, 'From refreshed favourites like the Hunter 350 and Meteor 350 to timeless icons like the Bullet and Classic, our motorcycles continue to inspire and bring riders closer to the joy of motorcycling. As we are now gearing up to showcase some of our exciting new motorcycles at EICMA and celebrate the spirit of riding with our community at Motoverse, it is going to be truly a special time for us.'

Royal Enfield YTD (Year-to-Date) Sales

Royal Enfield continues to post strong growth across its segments. Domestic sales reached 6.38 lakh units, up 24% from 5.13 lakh units in the same period last year. Meanwhile, exports climbed 49% to 78,528 units from 52,625 units sold in October 2024. 

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Overall, the company sold 7.17 lakh units year-to-date, marking a 27% increase compared to 5.65 lakh units during the same period last year.