Royal Enfield YoY Sales Decline by 8% in July, Sells 73,177 units
Last month, Royal Enfield sold 73,117 units overall. Meanwhile, in July 2023, the Chennai-based two-wheeler manufacturer sold a total of 67,265 units.
By Reetika Bhatt
According to Royal Enfield's recent announcement, their July 2024 sales figure was 8% lower than their July 2023 sales figure. Last month, the Chennai-based two-wheeler manufacturer sold 73,117 units overall. Meanwhile, in July 2023, the brand sold a total of 67,265 units. Commenting on the performance for the month of July 2024, B Govindarajan, CEO, Royal Enfield said, 'July has been an exciting month for us as we launched our premium roadster - the Guerrilla 450 in the electrifying city of Barcelona. The launch of Guerrilla 450 underscores our commitment to delivering worldclass products offering exceptional motorcycling experiences. We are extremely pleased with the response we have received so far. With a focus on innovation and customer engagement, we have some more exciting announcements for motorcycling enthusiasts across the globe.
Royal Enfield Sales: July 2024
As of July 2024, there were 6,057 units exported and 61,208 units sold domestically. In contrast, the same figures were 7,055 and 66,062 units, respectively, in July 2023. So, while exports decreased by 14%, domestic sales suffered a 7% dip.
In terms of year-to-date data, sales for 2023–2024 stood at over 2.73 lakh units, while sales for 2024–2025 were nearly 2.65 lakh units. This represents a 3% decline. Overall sales decreased from more than 3 lakh units to about 2.94 lakh units, a 2% overall decrease. Notably, the exports increased by 28,278 units to 27,590 units in the same time frame.
Also Read: Upcoming Bike Launches in August 2024: Royal Enfield Classic 350, Triumph Daytona 660 and More
Royal Enfield Borderless Warranty Programme
Additionally, Royal Enfield just introduced the Borderless Warranty Program. It is supported by a global network of more than 3,000 authorised Royal Enfield service touchpoints located in more than 70 countries.
The initiative allows riders to claim the warranty on their Royal Enfield while travelling abroad from the company's dealers and service centres. The global warranty program applies to all new Royal Enfield motorcycles and already-purchased ones currently covered under warranty. It does not apply to bikes privately imported into other nations.
Commenting on the launch of the ‘Borderless Warranty’ program, Yadvinder Singh Guleria, Chief Commercial Officer, Royal Enfield, said, 'At Royal Enfield, we are dedicated to fostering a vibrant global community of riders who share our passion for exploration and adventure. With the introduction of the Royal Enfield Borderless Warranty Program, we aim to redefine the customer experience by offering unprecedented levels of support and assurance to riders across the world.'
