Super Meteor 650, Hunter 350 Boost Royal Enfield Sales Growth to 7% in March

Royal Enfield announced total sales of 72,235 motorcycles in March 2023 as opposed to 67,677 during the same month last year, denoting an increase of 7%. In the domestic segment, the firm reported a 2% growth. It domestically sold 59,884 units, compared to 58,477 units at the same time last year. Royal Enfield announced total sales of 8,34,895 motorcycles for the fiscal year that concluded in March 2023, compared to the 6,02,268 in the previous fiscal year, marking a significant 39% increase and recording the highest-ever overall sales total in history. The company, which has continued to experience phenomenal growth in global markets, for the first time in FY 2022–23 exceeded the 1 lakh mark in export volumes and saw a 23% increase over the prior fiscal year. In the home market, Royal Enfield recorded sales of 7,34,840, a 41% increase over the prior year. 

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Royal Enfield Sales March 2023: What the company has to say?

Sharing his thoughts on the sales performance in March 2023, B Govindarajan, CEO, of Royal Enfield stated, “Royal Enfield's growth has been nothing short of remarkable this year, we've achieved new heights in sales and market share and have crossed 100,000 international volumes for the first time.''

He further added, ''Our motorcycles, like the Hunter 350 and Super Meteor 650, have exceeded expectations and attracted new customers into our fold. While the Hunter 350, within six months of its launch, has a young and vibrant 1 lakh-strong community, the all-new Super Meteor 650 has also left an indelible mark. At Royal Enfield, we're geared up for an exhilarating year ahead, filled with exciting new products and unbeatable customer experiences."

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Royal Enfield 2023 February Sales

Royal Enfield reported a 21% YoY growth in total sales during February 2023. In February of this year, the company sold 71,544 units, compared to 59,160 bikes in February 2022. Domestic sales, on the other hand, stood at 64,436 units, up from 52,135 motorcycles sold during February 2022, representing a 23.59% YoY increase. In terms of export, the firm showed only a slight improvement of 1.18%, posting just 7,108 bikes as opposed to 7,025 units during the same period in 2022.