Tata Motors YoY Sales Declines 11% in July at 71,996 Units, PVs Register 6% Dip

Tata Motors reported a decline in passenger vehicle sales in July 2024. The company sold 44,954 passenger cars last month, a decrease from 47,689 units sold in 2023. This represented a 6% drop in sales for the car manufacturer. The figure includes sales data for both ICE and electric cars, both domestically and internationally. Furthermore, the carmaker announced it sold 44,725 units in the Indian domestic PV market last month, a 6% decrease from the 47,628 cars it sold in the same month last year. However, the automaker's export figures grew significantly to 229 units in July this year, up from 61 units in the same month last year. This represents a 275% increase in the brand's PV export figures. 

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Tata Motors Sales Figures: July 2024

Tata Motors dominates the majority of the Indian electric passenger vehicle market – roughly 85% – thanks to models like the Nexon EV, Tiago EV, Punch EV, and Tigor EV. However, sales of the automaker's electric vehicles decreased last month, in addition to the cars powered by petrol and diesel. With 5,027 units sold domestically and internationally, the manufacturer saw a double-digit fall in sales. The company's sales decreased by 21% in July 2023, with 6,329 units sold (including data from both domestic and international sales).

The drop in Tata Motors' electric car sales coincides with a global trend of declining retail sales of electric vehicles. This has caused concern among automakers that have made significant investments in battery electric propulsion technology, with an eye toward the rapidly evolving market where EVs have gained traction in recent years.

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Tata Curvv, Curvv EV Launch Soon

Tata Motors has unveiled the production-spec Curvv in both ICE and EV variants. The costs for the EV will be announced first, on August 7, followed by the ICE variant later. The Curvv SUV Coupe looks surprisingly similar to the Nexon from the front. The electric Curvv, like the Punch.ev, features a charging flap in the front and several vertical design elements on the lower bumper. 

In comparison, the ICE version sports thinner horizontal components on the lower bumper and front. The Curvv EV has a closed-off, body-coloured grille, while the ICE model has an all-black grille. Both versions have connected LED DRLs, aerodynamic alloy wheels, flush-style door handles (a first for a Tata vehicle), and an all-LED headlight design. With its bigger dimensions and steep roofline, the Curvv distinguishes itself from the Nexon in the rear. The Coupe's connected LED taillight setup is present in both variants.