Ducati bags its third 'Red Dot Award: Best of the Best' in the product design category.
The Bologna-based manufacturer has every reason to celebrate, as its demi-muscle cruiser, the new Diavel 1260, has won the acclaimed Red Dot Design Award 2019 in the Product Design category. Each year since 1955, the Red Dot Design Award is given to the most original and worthy entries in terms of design and innovation. After evaluating over 5,500 products, a highly qualified jury consisting of 40 international experts has awarded the new Diavel 1260 with the prestigious title – 'Red Dot Award 2019: Best of the Best'. This title is awarded for groundbreaking design and is the top prize in the 'Red Dot Award: Design Concept.' It is reserved for the best works in a category.
This marks Ducati's third overall win, following the two previous awards won by the 1199 Panigale in 2013 and the XDiavel S in 2016. Sharing his thoughts on the achievement, Andrea Ferraresi, Manager of the Ducati Style Centre, said, 'It's never easy to win such important and sought-after recognition as the Red Dot Award. Succeeding for the third time, thanks to another iconic bike like the Diavel 1260, is a tribute to the creativity and innovation of Ducati, which fills us with pride.'
'Even though we are aware that our motorcycles are exciting, refined and good-looking, it is always gratifying and stimulating for those who work in the field of design and style to receive such important recognition. A huge number of entries from major protagonists of design throughout the world competed for the award. Now we look forward to the same level of enthusiasm from our fans; the bikes are in fact already available through Ducati dealers.' he added.
While the winners for 2019 have already been announced, the awards will be handed out at the official Red Dot Gala Ceremony, which will take place on 8th July 2019 in Essen, Germany.